Fitness tracker is a utility device used to monitor and record fitness related activities such as distance walked, steps taken, heartbeat, and sleep duration. Fitness trackers are offered in the form of leg wear wrist wear, ear wear, eye wear, and others. These devices can be connected to computers or any smartphone through the wireless connectivity mode. Fitbit Versa, Garmin Vivosmart 4, Fitbit Charge 3, Garmin Vivosport, and Samsung Gear Fit2 Pro are some of the preferred fitness trackers available in the market which are majorly used by outdoor athletes.

The growing trend of using fitness tracking devices, increasing awareness about various health related issues such as obesity, and rising demand for continuous and wireless health monitoring devices are major factors expecting to positively influence the market demand for fitness trackers over the forecast period. Furthermore, increasing benefits of fitness trackers and popularity of smart gadgets coupled with rising adoption of technology is also projected to boost the market growth in the coming years. Other factors spurring the demand for fitness trackers include growing health awareness coupled with increasing standard of living which are also contributing to the growth of the market. These trackers also include interactive operating systems and high-end activity tracking systems, further contributing to the market growth. However, data theft risk and high cost of the product is anticipated to hamper the market growth over the forecast period. Nevertheless, rising trend of Internet of Things (IoT) ecosystem is expected to offer various growth opportunities to the fitness tracker market over the forecast period.

The global fitness tracker market can be segmented based on device type, display type, compatibility, application, distribution channel, and region. The device type segment is categorized into wrist-wear (smartwatch, fitness band, and others), smart garments and body sensors, leg-wear, and others. The others segment includes helmets, smart glasses, pendants, earphones, clips, brooches, etc. Smartwatches are expected to acquire the major share of the market in terms of revenue over the forecast period. Various features such as access to smartphones and live data monitoring are some of the factors expected to propel the growth of the fitness tracker market over the forecast period.

Based on display type, the fitness tracker market is segregated into colored display and monochrome display. Based on compatibility, the fitness tracker market is segmented into Android, iOS, Tizen, Windows, and others. The application segment is categorized into sleep measurement tracking, heart rate tracking, sports, glucose measurement tracking, cycling tracking, and running. The distribution channel is sub-divided into online and offline channel. Online distribution channel is expected to contribute majorly to the market in terms of revenue over the forecast period. The growth is attributed to the increasing sale of fitness trackers, and due to various benefits associated with online shopping such as attractive deals, faster shipping, and ease of shopping.

Based on region, the fitness tracker market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The fitness tracker market in Asia Pacific is projected to witness significant growth over the forecast period. The growth is attributed to technology advancement in various countries coupled with increasing awareness about fitness with growth in the population rate. For instance, in China, customers are more conscious about fitness, and hence utilize the tracker as a part of their daily life. Furthermore, increasing number of fitness enthusiasts and changing living standards in the country has led to increasing demand for fitness trackers.

Prominent players operating in the global fitness tracker market are Fitbit Inc., Samsung, Xiaomi Inc., Adidas, Desay Infor Technology Co. Ltd, Jawbone, Nike, Misfit Inc., Apple, Inc., NJY Science and Technology Co. Ltd., Huawei Technologies Co., Ltd., Shenzhen Motto Electronics Co. Ltd., DO Intelligent Technology Co., Ltd., Google LLP, and Beienda Technology Co. Limited.

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

Enquiry Before Buying

TMR offers Enquiry Before Buying that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

Fitness Tracker Market