Led by growing health awareness and need for an active lifestyle, the global fitness products and services market has grown over the past decade. This report tracks the performance of the industry, providing historic analysis, as well as annual forecasts of the worldwide fitness market. The fitness market includes a wide-range of products and services such as clothing and footwear, training equipment, nutrition food and energy drinks, wireless health and fitness devices, as well as provision of gyms, clubs and fitness/training centers. The report lends an insight into the highly fragmented market by explaining the basic structure of the industry, dynamics, scope, market players and global outlook. 
 
Overview of the global fitness products and services market
 
With the alarming rise in obesity-related problems in adults and health risks of a sedentary lifestyle, there is a need to stay fit now more than ever. Healthy and active living has been encouraged across the globe, and the fitness products and services market has grown rapidly. Large-scale modernization, rising spending capacity in developing countries, opening of fitness clubs and gyms, affordable training equipment available, personal coaches, and cost-effective and highly-advanced wireless healthcare technologies have fueled the growth of the market significantly. In addition, physical activity recommendations by the World Health Organization, government efforts to promote healthy lifestyle, and the consolidation of the entertainment industry into health and well-being to encourage exercising have further propelled the global fitness products and services market.
 
While the U.S. leads the worldwide fitness market, Asia-Pacific is seen as the pace setter. Treadmills dominate the physical fitness equipment segment due to rising popularity of home gym exercising. 
 
Companies mentioned in the global fitness products and services market
 
The research report consists of a detailed section on the various companies that function in the diverse global fitness products and services market. Some of the key players in each segment are as follows:
  • Physical fitness equipment: Reebok International Ltd., Body Solid Inc., Johnson Health Tech Co. Ltd., Life Fitness Inc., Heinz Kettler GmbH & Co. KG, PowerSport International Limited, ICON Health & Fitness Inc., Keys Fitness Products L.P.
  • Apparel and footwear: Nike, Inc., Reebok International Limited, Adidas AG, Puma SE, Kappa, The Gap, Inc., Fila, and ASICS America Corporation
  • Nutrition food and drinks: GlaxoSmithKline Plc, Abbott Laboratories Inc., PepsiCo Inc., Coca-Cola Co., Nestlé SA, Dr Pepper Snapple Group Inc., The Quaker Oats Company Inc., and Yakult Honsha Co., Ltd
  • Gyms, clubs and fitness centers: Gold’s Gym International, Fitness International LLC, Contours Express, Amazonia, Konami Corporation, and Health City
  • Mobile apps: Endomondo ApS, Azumio Inc., MapMyFitness Inc., FitnessKeeper Inc., and Runtastic GmbH
  • Wearable technologies: Google, Fibit, Nike, Neptune Pine, and Reebok
  • Wireless devices: Adidas AG, Abbott Laboratories, Bosch Healthcare, Inc., Beuer GmbH, and Entra Health Systems LLC

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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