The key role of a lubricant is to reduce the friction between the two surfaces. Lubricants are attracting public awareness in recent times owing to the central environmental matters such as cutting emission and saving energy. According to a research, 0.4 % of the gross domestic product can be easily saved for energy purposes in Western industrialized countries if proper knowledge related to lubrication, friction and wear, was applied to lubricated processes.

 

Lubricants are segmented into two major groups such as industrial lubricants and automotive lubricants. Industrial lubricants are further broken down into industrial oils and industrial lubricants. Specialties include metal working lubricants, solid lubricant films and greases.

 

A rapid increase in lubricants produced from recycled base oils in East African market has been noticed. Lubricants are either imported as base oil or finished lubricants which are then blended locally. Lubricants produced from recycled base oil are comparatively cheaper than the products manufactured from virgin base oils.

 

Base oils are major constituents of finished lubricants occupying large share of the finished product. Remaining share is occupied by chemical additives which are added to enhance the performance. These additives are added on the recommendation of the manufacturer to meet the specifications set by American Petroleum Institute (API).

 

Kenya bureau of standards provided their views on the influx of substandard lubricants by setting the minimum specifications for lubricants, further this initiative was then taken by different East African authorities of quality standards. 

 

However, through such type of initiative, these specifications laid down are obsolete as per product market. The standards set by East African lubricant market are quite low as compared to the other markets. According to the standards, they are supposed to provide a minimum drain interval of some thousands of kilometers. In case drain intervals extends, life of the equipment are sharply reduced due to high engine wear.

 

For a lubricant to adhere to any standard, the additive producer must develop the additives which are then blended into a lubricant which is then tested into various engines. Generally, these products are then manufactured from virgin base oils so that they adhere to the specification. Product developed through re-cycled base oil does not qualify for any international standards.

 

In African region majority of the lubricant demand arises from countries such as Algeria, South Africa and Nigeria. South African lubricant industry includes lubricant blending and base oil refining and the marketing of finished products. The lubricants industry in South Africa is one of the largest of its kind and plays a vital role in South Africa. It is supported through the chemicals industries of South Africa which has the capacity to offer domestic production of bulk additives. Lubricant industry has played a key important role to meet the demand of automotive market and industrial sector. In general, the demand through mining industry, agricultural sector and manufacturing sector has ensured a healthy growth of the lubricants industry. The lubricants industry of South Africa is highly competitive and is subjected to the government control pertaining to fuels such as diesel and gasoline.

 

Lubricants are sold through fuels marketing companies along with wide range of smaller companies. South African lubricant market is one of the strongest lubricant markets in Africa, with South Africa meeting majority of the lubricant demands from neighboring countries.

 

Some of the key companies in the business of finished lubricants in Africa market are BP Plc, Chevron Corporation, Engen Petroleum Ltd. and Royal Dutch Shell Plc among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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