Market Outlook

Fiber is an indigestible carbohydrate that plays an important role in maintaining better health. Fiber comes in two varieties such as soluble fiber and insoluble fiber. It is helpful in keeping the body’s hunger and sugar levels at their best and in improving the digestive system of a human body. Sufficient level of fiber in the body can reduce the risk of heart diseases, diabetes, constipation, and other digestive problems. People across the world are noticing a decrease in the fiber levels of the body, due to less intake of fiber in their daily diet. This has led to the inclusion of fiber supplements in the daily diet and as a result of this the fiber supplements market is booming at a rapid pace across the globe. The fiber supplements manufacturers have huge opportunities in the global market as a consequence of increased consumption of fiber supplements amongst all age groups. Some of the countries that have gained a leading position in the fiber supplements market are the US, Italy, Brazil, Austria, and Canada. There is a noticeable rise in the production and consumption of fiber supplements in these countries. Some of the key players in the fiber supplements market are Optimum Nutrition, LLC, Now Foods, Sunergized, LLC, The Procter & Gamble Company, Novartis International, Inc., GSK Group, and Garden of Life, LLC. 

Change in the Lifestyle Is Driving the Growth of Fiber Supplements

Globally, the lifestyle of people has changed in developed and developing countries. In these fast-paced economies, people are running around the clock to earn a living. Ultimately, this has led to the less consumption of nutrients in their day to day diet. This is the principal reason which is driving the fiber supplements market growth at large. Due to change in the eating habits and daily less intake of fiber, it has been noticed that there is a significant fiber deficiency amongst people, which is again a considerable factor in driving the development of fiber supplements market at a global level. Moreover, dietitians are suggesting to consume fiber supplements to help people gain sufficient fiber levels in the body. There is a rise in the awareness about the importance of fiber in the body and how a deficiency can lead to negative effects on the body, which is driving the fiber supplements market at a rapid pace. Fiber supplements are helpful in boosting the overall fiber intake in the body. The increased health awareness amongst people has pulled up the growth of the fiber supplements market. 

Global Fiber Supplements: Market Segmentation

On the basis of type, the fiber supplements market is segmented as:

  • Powder
  • Tablets 

On the basis of the source, the fiber supplements market is segmented as:

  • Fruits
  • Vegetables
  • Whole grains
  • Legumes

On the basis of nature, the fiber supplements market is segmented as:

  • Organic
  • Conventional

On the basis of the distribution channel, the fiber supplements market is segmented as:

  • Hypermarkets
  • Supermarkets
  • Drug stores
  • Online stores
  • Specialty stores 

Global Fiber Supplements Market: Key Players

Some of the key players in the global fiber supplements market include HealthScience, LLC, Bayer AG, Now Foods, Sunergized, LLC, The Procter & Gamble Company, GSK Group, Optimum Nutrition, Inc., Garden of Life, LLC, Viva Naturals, Inc., Bob’s Red Mill Natural Foods, Nestle Health Science, Konsyl Pharmaceuticals, Inc., Archer Daniels Midland Company, Cargill Incorporated, E. I. Dupont De Nemours and Company, Grain Processing Corporation, Ingredion Incorporated, J. Rettenmaier & Sohne GmbH & Co. Kg, Novartis International AG, Novus International, Inc., Roquette Freres Company, Pinch, Inc., Royal DSM, Nexira SAS, Sudzucker AG Company, Sunopta, Inc., and Tate & Lyle PLC Company. 

Opportunities for Market Participants

The manufacturers of fiber supplements have huge opportunities across the world due to enlargement in the e-commerce industry across the globe. The e-commerce industry has given fiber supplements a huge platform to cater to. Consumers across the globe are demanding innovative and unusual, better tasting fiber supplements which render manufacturers a great opportunity in the fiber supplements market. Moreover, manufacturers also have scope in bringing up more natural and organic flavored products. The demand for fiber supplements is there is not one particular, but amongst all the age groups which provides manufacturers with a huge population to target. Moreover, there is a noteworthy enlargement in the fitness and health industry across the globe which has rendered the opportunity and growth in the fiber supplements market. The overall increase in the per capita income and disposable income have motivated consumers to spend more money than usual, due to which consumers are ready to pay a good amount of money for better quality and taste, which gives manufacturers a great opportunity in the fiber supplements market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Fiber Supplements Market

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