Human chorionic gonadotropin (hCG) hormone, luteinizing hormone (LH), and follicle stimulating hormone (FSH) are some of the reproductive hormones which are quantitatively detected using the tools of fertility along with pregnancy rapid test kits. In males, the detection of the sperm count can be done with the use of fertility rapid test kits. In females, the fertility rapid test kits are used to confirm menopause or to find the exact day of ovulation. Immunoassay techniques which change the color are used in these devices, the type of the device being used decides which sample should be used for the test, whether blood or urine sample, a small quantity of sample is used for the test.

Increasing incidence of gynecological disorders and infertility and fast and self-contained tests are some of the driving factors for the growth of the global fertility and pregnancy rapid test kits market. Rise in first-time pregnancy age and availability of less time-consuming decentralized diagnostic tests in place of laboratory tests have boosted the market growth. Increasing inclination toward the smartphone app connectivity, attractive product features, and technological advancements have led to the adoption of fertility and pregnancy rapid test kits. These factors are boosting the demand for these devices and the market is projected to grow significantly during the forecast period. However, the impeding growth factors in countries who have inherent potential due to which these products are not well adopted, too many options in the market being available and controversies and issues related to the devices lead to the restraints of the growing market for fertility as well as pregnancy rapid test kits.

In Asia Pacific and Europe, the premier companies consolidate their position with strong local companies by maintaining distribution agreements and with e-commerce partners the strategies like creating alliances are employed in the market for fertility including pregnancy rapid test kits.

On the basis of product type, the market can be segmented as fertility rapid test kits and pregnancy rapid test kits. The pregnancy rapid test kits segment can be further classified as digital devices and line-indicator devices. The line-indicator devices includes mid-stream devices, strip/dip sticks, and cassettes. The fertility rapid test kits segment can be categorized as digital devices and line-indicators. On the basis of test type, the market can be segmented as hCG urine test, hCG blood test, FSH urine test, and LH urine test. Globally, there is a high prevalence of infertility rate and gynecological disorders leading to high demand for hCG rapid test. Based on distribution channel, the market can be segmented as fertility and gynecology clinics, hypermarkets and supermarkets, online sales, drugstores, pharmacies, and other clinics. The drugstores segment is the most preferable distribution channel, followed by the pharmacies segment. However, in some regions such as North America and Europe, these traditional distribution channels have started facing significant competition from the online sales segment due to increasing consumer preference toward online sales that provide doorstep services.

Geographically, the market for fertility and pregnancy rapid test kits is distributed over North America, Europe, Asia Pacific, and rest of the world. North America dominates the global market with the U.S. accounting for a considerable market share. Europe followed North America in terms of market share. The Asia Pacific and rest of the world markets are projected to expand at significant growth rate during the forecast period attributed to factors such as high unmet needs, emerging economies, and continuously improving scenario.

Prominent players operating in the fertility and pregnancy rapid test kits market include Quidel Corporation; Alere Inc.; Church & Dwight Co., Inc.; Prestige Brands Holdings, Inc.; Geratherm Medical AG; bioMérieux SA; Procter & Gamble Co.; Abbott Laboratories; Swiss Precision Diagnostics GmbH; and DCC Plc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Fertility Pregnancy Rapid Test Kits Market

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