Fermented beverages are the drinks made up by fermentation of fruits, vegetables, grains, and other products such as milk, palm, honey, sugar, etc. Fermented beverages are of two types as alcoholic and non-alcoholic. Alcoholic beverages includes wine, tiswin, tapache, sake, palm wine, icarinne liquor, cider, chicha, and beer whereas, non-alcoholic includes tea, dairy products such as milk and milk products, honey, palm, Arenga pinnata, Borassus flabellifer, and Coconut. The global fermented beverages market is expected to grow at significant rate in near future, attributed to growing beverages industry and increasing demand for natural fermented products. Asia-Pacific except Japan has substantial growth in the global fermented beverages market, owing to rapidly growing population in countries such as China and India.
Global Fermented Beverages Market Segmentation:
The global fermented beverages market is segmented on the basis of raw material, product type, and region. Based on raw material, the global fermented beverages market segmented as grains, fruits, dairy, tea, vegetables, and others. Amongst raw material segment, fruits & dairy segments are expected to contribute for major revenue share and expected to expand at a significant growth rate in near future, followed by fermented tea beverages. On the basis of product type, the global fermented beverages market is segmented as alcoholic beverages and non-alcoholic beverages. The alcoholic beverages segment possess significant market shares. Whereas, non-alcoholic beverages segment is expected to gain substantial growth in near future, owing to increasing number of health conscious consumers globally and consumers move towards adoption of healthy lifestyle, through consumption of natural sources based non alcoholic drinks.
Global Fermented Beverages Market Dynamics:
Growth of the global fermented beverages market is driven by growing demand for alcoholic beverages, increasing awareness about advantages of fermented products, and increasing number of health conscious consumers demanding natural source based alcoholic and non-alcoholic fermented drinks. Changing consumer lifestyle, increasing per capita income, rapidly developing economy, employment rate, and rapid rate of urbanization are the macroeconomic factors driving the global fermented beverages market growth. Growing beverages and pharmaceuticals industry are factors expected to slightly contributing the growth of the global fermented beverages market. Some of the factors trending the global fermented beverages market includes, growing technological advancement in the production process of fermented products, high investment in the food & beverages industry, and mergers & acquisitions between the supply chain members and manufacturers of fermented beverages. The companies operating in the fermented beverages market have significantly higher opportunity in Asia-Pacific attributed to the rapid growth of economy and population across the regions.
Increasing losses to vegetables and fruit growers due to issues related with transportation and storage as well as continues market price fluctuations, are other factors attracting fruits and vegetable processors to invest in fermentation machinery and manufacture fruits and vegetable based fermented beverages products.
Global Fermented Beverages Market Regional Outlook:
Based on the geographies, global fermented beverages market is segmented into five regions; North America, Latin America, Europe, Asia-Pacific and Japan, and Middle East & Africa. Among regional segments, North America and Europe accounts for the major share of the global fermented beverages market with substantial growth rate, owing to high demand for alcoholic beverages across the regions. Asia-Pacific is expected to expand at a significant growth rate in near future, attributed to rapidly growing population and changing consumer lifestyle across the region. Overall, the outlook for the global fermented beverages market will have a positive growth over the forecast period, considering high demand for alcoholic beverages by consumers being counterfeiting factors.
Global Fermented Beverages Market Player:
Looking at growing market for fermented non-alcoholic and alcoholic beverages various existing players are launching new products as well as new players are entering into the market. Few players in the global fermented beverages market include Dohler, Fruit Ingredients, Sula Wines, Puna Noni Naturals, Caldwell etc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.