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Global Fencing Materials Market: Snapshot

From having mere ornamental purposes to serving to enclose areas for security purposes, fences continue to play a key role in a variety of construction structures and have a thriving market dealing with their construction, materials used in them, and accessories. The market for fencing materials, constituting the vast operations and processes involved in sourcing, distributing, or the technologies used to process the material to manufacture the required fencing structure, forms one of the crucial arms of the global fencing industry.

The cost of material used to fabricate a fence makes up for a significant portion of the total cost of the final product, which makes the fencing materials market one of the key determinants of several profit-related equations of any fencing business. The global market for fencing materials is predictably driven by the growth prospects of the global fencing market, which itself is chiefly dependent on a number of socio-economic factors determining the development of the global construction industry.

With a thriving construction industry, emerging economies across regions such as Asia Pacific and Latin America are steadily moving ahead as the leading consumers of construction related structures. The market for fencing materials is also expected to witness significant traction in these regions in the next few years, with demand being more than across regions such as North America and Europe. The trend signifies the rapidly transforming dynamics of the fencing materials market and is expected to remain strong in the near future as well.

A fence is an enclosure used for a property or a region. It is a barrier enclosing a border or a field or a yard. A fence is not a wall, as it does not have a solid foundation along its whole length. It is constructed from posts that are connected by boards, wires, rails, or netting. A fence is usually constructed to prevent entrance, to confine, or to mark a boundary.

A fence can be made from different materials. Based on material, the fencing materials market can be segmented into metal, wood, plastic & composite, concrete, and other materials. The metal segment dominates the fencing materials market, as metal fences are durable and require low maintenance. Ornamental metal fencing is expected to expand at a rapid pace, as increasing number of consumers believe that these fences enhance the exterior appearance and value of properties. However, chain link fencing is anticipated to continue to be the major category of metal fencing in terms of demand due to its low cost and durability. Wood and plastic & composite segments follow the metal segment. Plastic & composite is projected to be a rapidly growing segment of the global fencing materials market owing to the durability of the material and negligible repair and maintenance requirements. Demand for wood fencing is expected to remain higher than that for plastic and composite fencing during the forecast period, primarily due to its lower cost. The plastic & composite fencing segment is anticipated to register fast rate of growth in value and volume. Plastics and composites have longer lifespans, are less susceptible to damage caused by the elements, and offer long-term color consistency. Increase in adoption of high value fencing materials such as ornamental, metal, and plastic & composite lumber is anticipated to boost the demand for fencing materials in the near future. The growth of fencing materials market is driven by rising building construction expenditures. Rise in adoption of high value fencing materials such as ornamental, metal, and plastic and composite lumber will further boost demand. These materials have the ability to improve the appearance and value of the properties where they are installed.

Based on application, the fencing materials market can be divided into residential, agricultural, and industrial. Residential is the major application segment of the fencing materials market. The residential segment accounts for the key share of fencing materials market. It is estimated to outpace the other segments during the forecast period. Increase in construction and remodeling activities is projected to drive the segment in the next few years. Sustained growth in housing completions and rising expenditure on residential improvement and repair are likely to boost the demand for fencing materials during the forecast period. As consumer confidence continues to grow, an increasing number of homeowners is expected to undertake home improvement projects, including the addition of new fences and repair of the existing ones to improve the appearance and value of their properties. Rise in need to safeguard farm animals, crops, and farm areas from wild animals and thieves is anticipated to propel the demand for fencing materials in the agricultural sector. The industrial segment is anticipated to expand owing to the rise in demand for fencing materials in schools, colleges, and industrial premises.

North America is anticipated to dominate the fencing materials market, followed by Asia Pacific and Europe, due to the rise in demand for decorative and innovative home improvement products in the region. On the other hand, Asia Pacific is expected to be a rapidly growing region for the fencing materials market owing to the large number of construction projects and developments in the agricultural sector.

Key manufacturers operating in the global fencing materials market include Betafence NV, Bekaert, Jerith Manufacturing Company Limited, Associated Materials LLC, Ply Gem Holdings Incorporated, Long Fence Company Incorporated, Poly Vinyl Company Incorporated, Gregory Industries Inc., and CertainTeed.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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