Feminine Hygiene Wipes Market Introduction

Earlier, women had inadequate knowledge about feminine issues and discussions about feminine hygiene products were considered taboo among social communities. However, perceptions have changed considerably today. Women have become more health conscious especially related to hygiene issues. Many feminine hygiene products such as panty liners, sanitary napkins, tampons, menstrual cups, cloth menstrual pads, period panties, and menstrual sponge are popularly used. Feminine hygiene wipes are made of non-woven fabrics similar to those used in dryer sheets and are soaked in a solution of gentle cleansing ingredients. Feminine wipes help to deal with infections related to urinary incontinence and bowel incontinence.

Feminine Hygiene Wipes Market- Competitive Landscape

Procter & Gamble

With over 181 years of experience, Procter & Gamble is the world’s largest consumer goods company and home to iconic, trusted brands including Always, Charmin, Braun, Fairy, Febreze, Gillette, Head & Shoulders, and many more. Procter & Gamble has a presence in nearly 70 countries and is considered one of the strongest portfolios of trusted, quality brands. The company claims to have nearly 5 billion consumers around the world.

Kimberly-Clark Corporation

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. With 144 years of experience and 43,000 employees worldwide, the company has created new categories with top brands such as Kleenex, and redefined categories with Huggies and U by Kotex.

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Edgewell Personal Care

Edgewell Personal Care is an American consumer product company headquarter in Stamford, U.S. In May 2019, Edgewell purchased Harry's razor company, including their female-focused Flamingo brand for $1.4 billion.

Glenmark Pharmaceuticals

Incorporated in 1977, Glenmark Pharmaceuticals is a leading global innovative pharmaceutical company committed to enriching lives worldwide. The company is headquartered in Mumbai, India. Through generic medicines, the company impacts over 100 million patients each year globally.

Unicharm Corporation

Unicharm Corporation is a Japanese company that manufactures disposable hygiene products, household cleaning products, and is specialized in the manufacture of diapers for both babies and adult incontinence; feminine hygiene products; and pet care products. The company has operations in 80 countries and is a market leader in Asia in baby and feminine care products. It holds the top share of diaper sales in China, Indonesia, Vietnam, and Thailand.

Other key players operating in the feminine hygiene wipes market are Energizer Holdings, Inc., Lil-Lets Group Ltd., Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd.

Feminine Hygiene Wipes Market Dynamics

Factors such as product advertisements, government initiatives to spread awareness about importance of hygiene practices during menstrual periods, easy availability of products in stores, and increasing urbanization are propelling the growth of the female hygiene wipes market globally. However, product recalls as a result of women suffering from allergies and infections due to the materials used to manufacture feminine hygiene products, apart from low awareness about benefits of such products in undeveloped countries are expected to hamper revenue growth of the global feminine hygiene market.

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Feminine Hygiene Wipes Market Segmentation

Based on age group, the feminine hygiene wipes market can be segmented into

  • 5 – 15 years
  • 16 – 30 years
  • 31 – 45 years
  • 46 – 60 years
  • 61 and above

In terms of distribution channel, the feminine hygiene wipes market can be bifurcated into

  • Online
  • Offline
    • Hypermarkets/
    • Supermarkets
    • Pharmacy
    • Others (Departmental Store, Specialty Stores etc.)

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