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Feminine Hygiene Wipes Market Introduction

Earlier, women had inadequate knowledge about feminine issues and discussions about feminine hygiene products were considered taboo among social communities. However, perceptions have changed considerably today. Women have become more health conscious especially related to hygiene issues. Many feminine hygiene products such as panty liners, sanitary napkins, tampons, menstrual cups, cloth menstrual pads, period panties, and menstrual sponge are popularly used. Feminine hygiene wipes are made of non-woven fabrics similar to those used in dryer sheets and are soaked in a solution of gentle cleansing ingredients. Feminine wipes help to deal with infections related to urinary incontinence and bowel incontinence.

Feminine Hygiene Wipes Market- Competitive Landscape

Procter & Gamble

With over 181 years of experience, Procter & Gamble is the world’s largest consumer goods company and home to iconic, trusted brands including Always, Charmin, Braun, Fairy, Febreze, Gillette, Head & Shoulders, and many more. Procter & Gamble has a presence in nearly 70 countries and is considered one of the strongest portfolios of trusted, quality brands. The company claims to have nearly 5 billion consumers around the world.

Kimberly-Clark Corporation

Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. With 144 years of experience and 43,000 employees worldwide, the company has created new categories with top brands such as Kleenex, and redefined categories with Huggies and U by Kotex.

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Edgewell Personal Care

Edgewell Personal Care is an American consumer product company headquarter in Stamford, U.S. In May 2019, Edgewell purchased Harry's razor company, including their female-focused Flamingo brand for $1.4 billion.

Glenmark Pharmaceuticals

Incorporated in 1977, Glenmark Pharmaceuticals is a leading global innovative pharmaceutical company committed to enriching lives worldwide. The company is headquartered in Mumbai, India. Through generic medicines, the company impacts over 100 million patients each year globally.

Unicharm Corporation

Unicharm Corporation is a Japanese company that manufactures disposable hygiene products, household cleaning products, and is specialized in the manufacture of diapers for both babies and adult incontinence; feminine hygiene products; and pet care products. The company has operations in 80 countries and is a market leader in Asia in baby and feminine care products. It holds the top share of diaper sales in China, Indonesia, Vietnam, and Thailand.

Other key players operating in the feminine hygiene wipes market are Energizer Holdings, Inc., Lil-Lets Group Ltd., Biochemix Healthcare Private Limited, and Hengan International Group Co. Ltd.

Feminine Hygiene Wipes Market Dynamics

Factors such as product advertisements, government initiatives to spread awareness about importance of hygiene practices during menstrual periods, easy availability of products in stores, and increasing urbanization are propelling the growth of the female hygiene wipes market globally. However, product recalls as a result of women suffering from allergies and infections due to the materials used to manufacture feminine hygiene products, apart from low awareness about benefits of such products in undeveloped countries are expected to hamper revenue growth of the global feminine hygiene market.

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Feminine Hygiene Wipes Market Segmentation

Based on age group, the feminine hygiene wipes market can be segmented into

  • 5 – 15 years
  • 16 – 30 years
  • 31 – 45 years
  • 46 – 60 years
  • 61 and above

In terms of distribution channel, the feminine hygiene wipes market can be bifurcated into

  • Online
  • Offline
    • Hypermarkets/
    • Supermarkets
    • Pharmacy
    • Others (Departmental Store, Specialty Stores etc.)

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
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  • Europe
  • Latin America
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The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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