Global Face Bronzer Market: Overview
The global face bronzer market has emerged as a hub of lucrative opportunities in recent times. The dynamic shift in the tendencies and inclinations of the masses, with regard to personal care and beauty, has created fresh opportunities for market growth. The use of beauty enhancing materials has especially gathered momentum amongst women. It has become a matter of desire for men and women alike to get an enhanced tan on their face. Moreover, the use of tanning sprays has become a prominent trend across the beauty industry. Considering the factors mentioned above, the global face bronzer market is projected to attract voluminous revenues in the years to follow.
A custom report by Transparency Market Research (TMR) on the global face bronzer market is a good source of information to gauge market growth. The global face bronzer market can be segmented on the basis of the following parameters: product type, end-user, and region. The use of face bronzer amongst women supersedes its usage in men.
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Global Face Bronzer Market: Notable Developments
The global face bronzer market has witnessed several key developments, majorly due to the growing acceptance for cosmetic products.
The market vendors have utilized social media channels such as Facebook and YouTube to upload tutorials about the use of their products. This trend has reflected in the popularity of face bronzers across various segments of people. Moreover, major cosmetic brands have persuaded celebrities and fashion icons to endorse their products. The global face bronzer market is, therefore, turning into a goldmine of opportunities for cosmetic manufacturers.
Loreal follows a policy of extensive promotions, and this has helped the company in garnering the trust of the consumers. The company made tall claims of not testing any of its products on animals, or being ‘cruelty-free’. This factor has played a major part in driving sales across the global face bronzer market.
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The global face bronzer market consists of the following key players:
- Elizabeth Arden (Revlon)
- Bourjois (Coty)
- BrownMAC Cosmetics
- NARS Cosmetics
Global Face Bronzer Market: Growth Drivers
- Use of Face Bronzer in Summers
The use of face bronzer is primarily meant to enhance the tone of the skin in sunlight. Hence, people in the western countries are more inclined towards the use of face bronzers during summers. The global face bronzer market is set to expand at a stellar pace in the years to follow.
Huge brands of personal care products have created captivating advertisements that define ideal standards of beauty. Furthermore, the fashion and entertainment industry has become an instrument of change across the fashion industry. As actors and celebrities endorse tanning sprays and face bronzers, the common masses are expected to follow suit. Furthermore, the presence of a stellar industry for cosmetic products has generated fresh opportunities within the market. The next decade would be crucial in understanding the growth graph of the global face bronzer market.
- Impact of Endorsements
Fashion influencers and celebrities have become increasingly inclined towards the use of bronzers. These persons are required to get spotless pictures during photoshoots and ramp walks. For this reason, the use of face bronzer amongst the allied classes of the fashion industry has increased. Furthermore, makeup artists use face bronzer to style actors and celebrities for the camera. The total worth of the global face bronzer market is set to increase by a decent chase in the years to follow.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.