Global Face Bronzer Market: Overview
The global face bronzer market has emerged as a hub of lucrative opportunities in recent times. The dynamic shift in the tendencies and inclinations of the masses, with regard to personal care and beauty, has created fresh opportunities for market growth. The use of beauty enhancing materials has especially gathered momentum amongst women. It has become a matter of desire for men and women alike to get an enhanced tan on their face. Moreover, the use of tanning sprays has become a prominent trend across the beauty industry. Considering the factors mentioned above, the global face bronzer market is projected to attract voluminous revenues in the years to follow.
A custom report by Transparency Market Research (TMR) on the global face bronzer market is a good source of information to gauge market growth. The global face bronzer market can be segmented on the basis of the following parameters: product type, end-user, and region. The use of face bronzer amongst women supersedes its usage in men.
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Global Face Bronzer Market: Notable Developments
The global face bronzer market has witnessed several key developments, majorly due to the growing acceptance for cosmetic products.
The market vendors have utilized social media channels such as Facebook and YouTube to upload tutorials about the use of their products. This trend has reflected in the popularity of face bronzers across various segments of people. Moreover, major cosmetic brands have persuaded celebrities and fashion icons to endorse their products. The global face bronzer market is, therefore, turning into a goldmine of opportunities for cosmetic manufacturers.
Loreal follows a policy of extensive promotions, and this has helped the company in garnering the trust of the consumers. The company made tall claims of not testing any of its products on animals, or being ‘cruelty-free’. This factor has played a major part in driving sales across the global face bronzer market.
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The global face bronzer market consists of the following key players:
- Elizabeth Arden (Revlon)
- Bourjois (Coty)
- BrownMAC Cosmetics
- NARS Cosmetics
Global Face Bronzer Market: Growth Drivers
- Use of Face Bronzer in Summers
The use of face bronzer is primarily meant to enhance the tone of the skin in sunlight. Hence, people in the western countries are more inclined towards the use of face bronzers during summers. The global face bronzer market is set to expand at a stellar pace in the years to follow.
Huge brands of personal care products have created captivating advertisements that define ideal standards of beauty. Furthermore, the fashion and entertainment industry has become an instrument of change across the fashion industry. As actors and celebrities endorse tanning sprays and face bronzers, the common masses are expected to follow suit. Furthermore, the presence of a stellar industry for cosmetic products has generated fresh opportunities within the market. The next decade would be crucial in understanding the growth graph of the global face bronzer market.
- Impact of Endorsements
Fashion influencers and celebrities have become increasingly inclined towards the use of bronzers. These persons are required to get spotless pictures during photoshoots and ramp walks. For this reason, the use of face bronzer amongst the allied classes of the fashion industry has increased. Furthermore, makeup artists use face bronzer to style actors and celebrities for the camera. The total worth of the global face bronzer market is set to increase by a decent chase in the years to follow.
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