Fabric Toys Market: Introduction

Fabric toys are toys made of textile fabrics such as natural cotton, linen, and tetra. Fabric toys are made in various forms, resembling animals, dolls, human beings, legendary creatures, cartoon characters, or inanimate objects. They are often used as comfort objects, for display, or given as gifts during birthdays and parties. Although fabric toys are designed for children, the product does not have to be exclusively intended for playing in order for it to be considered a toy; it can have a decorative function as well. Fabric toys help children in their growth and become their companion while they grow.

Key Drivers of the Fabric Toys Market

Soft toys have always been beloved to children and it provides them comfort and safety. Demand for soft creature toys have increased over the years. India and China which are the most populated countries in the world, are witnessing rise in population of children. Traditionally, cotton was used as a filling in toys and over a period of time, manufacturers have innovated with the product. Innovative packaging attracts and creates the urge in children to buy fabric toys. Manufacturers have innovated with the design of packaging to make it more appealing. Increasing disposable income is also an important factor driving the demand for fabric toys and growing economies such as BRICS (Brazil, Russia, India, China, and South Africa) have showcased this increased disposable income.

Improved features creating opportunities in the fabric toys market

Manufacturers keep innovating the products so as to cater to a larger customer base. Lately, manufacturers are introducing various kinds of stuffed materials to differentiate their product from competitors and offer some advantages over others such as introduction of fabric toys made from bamboo, corn, and wood wool. Use of organic products does not affect the health of children. Introduction of biodegradable materials in fabric toys does not pollute the environment. In the light of increasing concerns regarding child safety, the policy to include a label on the fabric toys identifying the kind of raw material used has been introduced.

Harmful pollutants a restraint of the fabric toys market

The process of making fabric toys can result in harmful wastewater and other types of pollutants being discharged from manufacturing facilities. Manufacturing textiles for fabric toys entails the usage of large quantities of water, which may be contaminated during textile processing, and reuse and treatment of this water can be difficult. Manufacturing fabric toys requires plastic made from crude oil, which can impact both the environment and human health when sourced and used. These factors act as restraints for the fabric toys market.

Asia Pacific the dominant market

Asia Pacific accounts for dominant share in the fabric toys market in terms of revenue contribution as compared to markets in other regions due to increased adoption of fabric toys by various end-users such as playschools, kid’s nursery, personal use, etc., in the region. In addition, the increasing popularity of fabric toys among consumers in countries such as Japan, China, and Australia is expected to trigger their demand. Rapidly growing demand for organic toys is increasing the growth of the fabric toys market in this region.

Key players operating in the global market

Companies are working on product innovation and development to expand their customer base. Furthermore, key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level.

Some of the major companies identified in the fabric toys market are:

  • HASBRO
  • Safari Ltd.
  • Mattel, Inc.
  • Build-A-Bear Workshop Inc.
  • Lego System A/S

Fabric Toys Market: Research Scope

Fabric Toys Market, by Type

  • Cartoon Characters
  • Animals
  • Dolls and Playsets
  • Others (Action Figures, Customized Toys, Etc.)

Fabric Toys Market, by Material

  • Goat wool
  • Sheep wool
  • Rayon
  • Silk
  • Others

Fabric Toys Market, by Distribution Channel

  • Online
  • Offline

Fabric Toys Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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