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Fabric softeners and conditioners are chemical agents used to prevent static cling in fabrics by making the fabric softer. This is accomplished by coating the fabric with a thin lubricated layer, giving a smoother feel to the clothes. Fabric softeners and conditioners are applied to fabrics while rinsing the laundry in a washing machine. Generally, fabric softener is a pink, floral smelling deodorizing product.

Fabric softeners and conditioners are high in static-properties. They are suitable for all laundry machines and most types of fabrics. They are also known for their biodegradable properties. Fabric softeners help in increasing the lifespan of fabrics, especially of woolen and other such delicate fabric, keeping the fiber smooth and soft, prolonging the life of the garment. Often laundry detergents dry out the clothes and stiffen them, particularly when washed with hard water. Fabric softeners and conditioners soften the clothes and protect the skin, besides giving a fresh smell to the clothes.  

The fabric softeners and conditioners market is expected to grow at a considerable rate in the near future. Demand for fabric softeners and conditioners is expected to rise, as consumers have started realizing their benefits in terms of money and quality. Also, manufacturers are now providing eco-friendly fabric conditioners as chemical conditioners tend to pollute water. These are expected to contribute to the growth of the fabric softeners and conditioners market. However, there are certain factors anticipated to restrain the growth of the market during the forecast period, which include, the overuse of these softeners and conditioners that tend to damage the clothes. Also, chemical-based softeners and conditioners tend to cause difficulty in breathing, affecting the lungs, and may lead to development of cancer. Therefore, natural ingredient-based products are seen as an opportunity for the manufacturers operating in this market.

The global fabric softeners and conditioners market can be segmented based on product type, active ingredient, form, application, distribution channel, and region. In terms of product type, the fabric softeners and conditioners market can be divided into liquid softener, dryer sheet, and others. By application, the fabric softeners and conditioners market can be classified into residential and commercial. Based on active ingredient, the fabric softeners and conditioners market can be categorized into cationic fabric softeners and anionic fabric softeners. In terms of form, the fabric softeners and conditioners market can be segregated into liquids, sprays, tablets, and others. Based on distribution channel, the fabric softeners and conditioners market can be segmented into direct sales and distributor sales. In terms of region, North America is expected to dominate the global fabric softeners and conditioners market due to increase in use of fabric softeners in the textile industry. The fabric softeners and conditioners market in Asia Pacific is expected to grow significantly in the next few years owing to rise in acceptance of the product and growth in middle class population, followed by rapid urbanization and rise in disposable income in the region.

Key companies operating in the global fabric softeners and conditioners market are Reckitt Benckiser Group PLC., Lion Corporation, Dropps, Procter & Gamble Co., Kao Corporation, Unilever PLC., LG Household and Healthcare, Henkel AG & Co. KGaA, Palmolive Company, and The Sun Products Corporation. These companies focus on acquisitions and partnerships to sustain in the market. For instance, in September 2016, Henkel AG & Co. KGaA acquired The Sun Products Corporation, which is leading player in the laundry and home care products sector. The acquisition has benefited Henkel AG & Co. KGaA to gain the second position, in terms of market share, in North America. Furthermore, manufacturers are focusing on quality and cost-effective products to increase their consumer base.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

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  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Fabric Softeners Conditioners Market

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