Fabric conditioners are cationic surfactants which are equipped with fragrance and preservatives such as chloride, bronopol, and formaldehyde, to soften clothes and provide them long-lasting fragrance. Fabric conditioners are one of the fastest growing products in the laundry care market due to their benefits. Fabric conditioners are used to treat clothes as it lightly conditions the fibers of the fabric and helps them maintain smoothness, and thus retain the natural elasticity of the cloth.
Fabric conditioners also provide long-lasting fragrance to clothes and make clothes less static. The key market players have increased their marketing initiatives, which has assisted the growth of the fabric conditioners market. There are different varieties of fragrances available in the fabric conditioner market. The fabric conditioners may affect the softness and quality of the clothes in the long run, due to the artificial chemicals which are utilized for their production. Therefore, manufacturers are moving toward the production of eco-friendly conditioners which involve production with the help of natural substances. This change in the market would also protect the environment as eco-friendly fabric conditioners do not harm the environment unlike the conventional fabric conditioners.
Usage of fabric conditioner help in color retention of the clothes and prevents fading; it also enables the clothes to maintain their shape during washing and wearing. All these benefits offered by fabric conditioners are anticipated to drive the market. The market is estimated to expand owing to increase in demand from different regions such as Latin America and Asia Pacific, increasing disposable income of consumers, and increase in the different varieties of the product available in the market. There are certain types of clothes which should not be exposed to fabric conditioners. These include towels, as the fabric conditioner may reduce its ability to absorb water, children’s clothing as the conditioner would lessen the flame resistance of children’s sleepwear, and athletic sportswear as the conditioner would lessen the property of feeling cooler during workout which is offered by the sportswear.
The global fabric conditioners market can be segmented in terms of product type, distribution channel, and region. On the basis of product type, the global fabric conditioners market can be segmented into rinse cycle fabric softeners (RCFS), and dryer sheets. Both of these conditioners work differently to perform their functions. The RCFS segment contributes more share to the global fabric conditioner market, as it offers cost-effectiveness.
On the basis of distribution channel, the global fabric conditioners market can be segmented into store-based retailing and online retailing. Store-based retailing can be further segmented into supermarket or hypermarket, convenience stores, independent grocery stores, and others. On the basis of region, the global fabric conditioners market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are among the dominant regions in the global fabric conditioner market. Asia Pacific is anticipated to have the fastest growth rate in the fabric conditioner market owing to higher consumption in developing countries of the region including India and China.
The global fabric conditioners market includes various players. Some of the key players in the market are Colgate-Palmolive Co., Henkel AG & Co. KGaA, Procter & Gamble, Church & Dwight, Kao, Nakoma Products, Reckitt Benckiser, Unilever PLC, Procter & Gamble Co., LG Household and Healthcare, Pigeon, Sara Lee, Marico, and many more.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.