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Eye makeup products are used around the eyes to enhance and boost the appearance of the eyes. Eyebrow colors is one of them. Eyebrow colors are products that are used to define and fill in the eyebrows. Properly shaped brows can give the illusion of a facelift and hence can lift the eye and make the face look slim. A well-groomed eyebrow makes any look polished and brings focus to the eyes.

Increasing interest in good looks and beauty among women across the globe is driving the expansion of the eyebrow colors market. The market is expected to grow at an exceptional pace in the next few years. Consumer preference for beauty products, rise in disposable income, rise in number of working women, and increase in innovation of new products are boosting the growth of the eyebrow colors market globally. Furthermore, increase in number of advertisements to promote the use of eyebrow color products, and endorsement by celebrities on different social media platforms and television are likely to fuel the growth of the eyebrow colors market during the forecast period.

A major factor expected to restrain the growth of the eyebrow colors market in the near future is the presence of toxic substances and various chemicals in eyebrow colors. Further, with aging, the desire to look good diminishes, which hampers the demand for cosmetic products, and in turn eyebrow colors. However, a key opportunity for growth of the market is surging demand for organic or natural eyebrow colors. Non-organic eyebrow colors are often tested on animals and hence concerns have been raised about this. Organic eyebrow colors are not injurious and they are not tested on animals, and hence are gaining immense popularity in the market.

The global eyebrow colors market can be segmented based on product type, consumer group, application, end-use, distribution channel, and geography. In terms of product type, the market can be classified into cruelty free, natural, and organic, paraben free, and others. Based on consumer group, the eyebrow colors market can be divided into young and adult. In terms of application, the market can be bifurcated into shape, powder, long lasting, waterproof, and tinted. Shape segment is dominating the market. Based on end-use, the eyebrow colors market can be segregated into individuals, and parlors and salons. In terms of distribution channel, the market can be divided into online and offline channels.

The offline channel can be sub-divided into hypermarkets & supermarkets, specialty stores, and departmental stores. Based on geography, the global eyebrow colors market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Youngsters and adult women in the U.S. are amongst the top users of eyebrow colors and pencils worldwide. The growing trend of bold eye makeup with eyebrow colors is projected to spur the growth prospects for the eyebrow colors market in the region in the coming years. Further, rising interest from consumers in the Asia Pacific region is also expected to drive the sales of eyebrow colors.

The eyebrow colors market is diverse and competitive. The market is expected to become more competitive in the near future due to multiple launches of new products. A large number of players operate in the eyebrow colors market. Key players involved in the value chain are L’Oreal S.A., Chanel S.A., Revlon, Inc., Procter & Gamble Co., Burt's Bees, Inc., Anastasia Beverly Hills, The Estée Lauder Companies Inc., Coty, Inc., NARS Cosmetics, Benefit Cosmetics, Shiseido Company Limited, MAC Cosmetics, and Giorgio Armani Beauty. Also, a large number of regional manufacturers of eyebrow colors operate in the market, which makes the market fragmented in nature.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Eyebrow Colors Market

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