Eye tracking system is a technology to capture a person’s eye movement or to measure eye activity. It is a sensor technology that enables a device to know where eyes are focused. More scientifically, eye tracking device technology electronically locates the point of user’s gaze, or it follows movement of point of gaze and record. Advanced computer technology, high utility eye tracking devices, affordable and non-intrusive tools are available now days which are useful in research on human behavior, that allows to measure visual attention and play substantial role in eye tracking systems. Eye tracking devices connected by computer system which stores the data, generated by these devices. While there are many type of non-instructive eye tracking devices available in market, which generally have two component as a camera and light source. Usually infrared light source used for eye tracking devices directed towards eye. Camera in this devices are used to track light source along with visible ocular features as the pupil. Data generated by these devices are recorded in attached computer which extrapolate rotation of eye and direction of point of gaze. These devices can also detect other features of eye such as pupil diameter and blink frequency. Collected data is written in a file format compatible with eye-tracking analysis software. Also there are different methods available which used for exploring the eye data, in which most commonly used method is, to detect visual path of person. Eye tracking system helps to analyze and gather information of human visualization process which is used for informative and diagnostic applications.
The eye tracking devices market is growing at a faster rate because of advancement in technologies. It helps in recording real time natural gaze action of eye. It also helps in gauging interest, arousal, and attention levels of an individual, which is used for making tool for individuals of various field such as Education, Medicine, Research, Psychology, Gaming, Interactive TV, digital map, Engineering, Marketing, as well as for enhancing interaction of human and computers by using the eyes for navigation and controls. This technology is used for developing mobile devices which helps to improve control over real time data access during gaming and other applications. These applications account for the major share of the market. High cost of eye tracking devices is a major restraint of the global market.
The global eye tracking devices market has been segmented based on product type, application, and region. In terms of application, the market has been categorized into health care industry, automotive & aviation industry, entertainment industry, research, military, and others. Based on product type, the market has been segmented into remote and mobile eye tracker. Mobile eye tracker is used to record activity from close range. It is mounted on a light weight eyeglass frame, and allows a respondent to walk around freely.
Geographically, the eye tracking devices market has been categorized into four regions: North America, Asia Pacific, Europe, and Rest of World. North America is the largest market for eye tracking devices due to inventions of advanced technology and widespread awareness about device features. The market in Asia Pacific is growing at a significant rate because of extensive R&D in various regions that can benefit manufacturers in the development of their products, and advancement in technology and health care.
Key players in the global eye tracking devices market are Applied Science Laboratories, Toii Ab, SR Research Ltd., Mirametrix, Inc., SensoMotoric Instruments, EyeTribe, SmartEye, EyeTech Digital Systems, Inc., EyeTracking, Inc., iMotions, and LC Technologies, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.