Extrusion coating is a highly versatile industrial process used to coat a molten web of extruded polymer onto a substrate. In the extrusion coating process, a polymer is melted under heat and pressure in an extruder. The produced extruded hot melt is applied as a thin film coating onto substrate which is continuously passed through nip-roll assembly. The substrate may be paper board, polyester film, BOPP film, aluminium foil, or woven fabric. Extrusion coating is widely used in various industries such as building & construction, automotive, consumer goods, imaging, medical & pharmaceutical, and industrial applications. Extrusion coating includes a variety of applications such as liquid packaging, aseptic drink containers, toothpaste tubes, photographic films, flexible packaging, mill & industrial wrappings, transport packaging, sack linings, envelopes, and medical/hygiene. Extrusion coating helps reduce the emission of VOCs, improved quality, cost reduction, and increased productivity.
The polymer used in extrusion coating process comprises low-density polyethylene (LDPE), ethylene vinyl acetate (EVA), polypropylene, and polyethylene terephthalate. LDPE is projected to be the dominant polymer material for the extrusion coating process due to its extraordinary characteristics, such as higher melt strength, superior optical properties, and easy recyclability. It features good sealability and offers a good barrier against moisture. Hence LDPE-based extrusion coating is used in a wide variety of applications, such as food packaging, liquid packaging, and the folding of cartons. Polypropylene has high temperature and grease resistance and therefore it is commonly used in the pet food packaging or for microwave oven applications.
Rising demand from the food & beverages packaging and automotive sector are some of the key factors driving the extrusion coating market. Flexible packaging is an important application segment of the extrusion coating market. Flexible packaging is majorly used in food packaging such as for bakery goods, dairy products, frozen food, meat & poultry, candy, and cookies. Flexible packaging provides various advantages such as lower cost, consumer friendliness, longer shelf life, environment friendliness, and the capability to retain the freshness of products. Extrusion coating is widely used in the automotive sector to provide numerous advantages such as wear resistance, reinforcement, weight reduction, and acoustical improvement. Price escalation for raw material, crude oil, and natural gas are some of the factors impeding the market’s growth. However, the development of renewable-resource-based polymers further enhances the growth opportunities for the extrusion coating market in various applications.
Geographically, the global market for extrusion coating is segmented into Europe, Asia Pacific, North America, Latin America, and Middle East & Africa. Asia Pacific, Europe and North America are expected to dominate the extrusion coating market through the forecast period. This is primarily due to the rapid economic and industrial expansion in the developing economies of Asia Pacific such as India, Malaysia, Vietnam, and Indonesia. Extrusion coating is adopted by most builders to make infrastructure presentable and protect it from hostile climatic conditions. Countries such as the U.S., Germany, and Brazil are also expected to notice significant growth due to increasing demand for food packaging. Changing consumer lifestyle is directly or indirectly influencing the extrusion coating market. Government initiatives to reduce food wastage and recent advances in environment-friendly packaging are helping manufacturers meet the demand for recyclable products. This, in turn, has made the development of extrusion coating market robust.
Major players active in the extrusion coating market are The Dow Chemical Company, Akzo Nobel N.V., The Sherwin-Williams Company, PPG Industries Inc., and Valspar Corporation. These companies are actively investing in various strategies such as acquisitions, new product developments, and the global expansion of projects to increase their market share.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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