Expanded content labels are content focused based labels, which are designed to increase packaging space to transfer in detail information. They are constructed as booklet label or a multi-ply label, which combines a folded or bound outset and a pressure sensitive label. Expanded content labels market witness a increasing demand owing to the increasing need for labels designing on any product including juice pack, and bottle with a package with a label that pops out or folds. Expanded content labels are designed by packaging industry to resolve a range of communication restraint on packaging.

Moreover, expanded content labels market also have high demands for label designs for running promotions and telling stories, adding recipes, and multi-lingual audiences. Expanded content labels are cost-reducing solution, space-saving to carry more information and have branding flexibility. It provides benefits like mail-in rebates, increased space for instant redeem coupons, regulatory information, and cross-promotional literature. Expanded content labels are flexible to virtually any container, provide reseal features for repeated reference, and are customized to meet the detailed requirements of a product. Among types of expanded content labels, folded leaflets are made from a single sheet of paper are cross-promotions and coupons and are suited for rebates. Moreover, multi-ply labels comprise of two or more layers, which are printed on both sides and are basically designed for solutions that need repeated use and a slim profile. Expanded content label market is expected to witness a demand growth during the forecast period. 

Expanded Content Labels Market: Market Dynamics

The growth in the expanded content labels market is primarily attributed to the rising awareness for the content of the product. Increasing demand from various end-user industries such as food & beverages, healthcare, cosmetic, chemical and many others are the major factors responsible for the increasing global demand for expanded content labels market. Moreover, the other factors such as the promotion of the product by the company and increasing demand of various unique attractive packaging style are fueling the growth of expanded content labels market. Expanded content labels market is driven by a high growth owing to the adaptability feature  of the labels to fit into any container shape.

On the other hand, the major factor which is restraining the growth of expanded content labels market are this packaging is time-consuming and rising environmental concern among consumers.

Expanded Content Labels Market: Market Segmentation        

The global Expanded Content Labels market is segmented into three parts based on the packaging type, product type, end-user, and geography.

Based on the packaging type of technology expanded content labels market is segmented into:

  • Folded Leaflet Expanded Content Labels
  • Multi-Ply Expanded Content Labels
  • Booklet Labels
  • Others

Based on the product type the global Anti-Counterfeit Packaging market is segmented into:

  • Roll-Fed ECL
  • Pressure Sensitive ECL
  • Cut Stack ECL
  • Others

Based on the end-use the global expanded content labels market is segmented into:

  • Chemical Industries
  • Pharmaceuticals & healthcare
  • Beauty and Personal Care
  • Consumer durables
  • Clothing & accessories
  • Others

Expanded Content Labels Market: Regional Outlook

Regarding geography, the expanded content labels market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific and the Middle East & Africa. The global expanded content labels market is expected to register healthy CAGR during the forecast period. North America is experiencing the rapid increase in the production capacity of the particular product. Also, the demand for the expanded content labels market is very high in US and Canada due to rising focus towards food safety concerns, higher adoption rates of packaging technologies and the rising awareness towards product content details largely contribute to market growth. Asia Pacific is also expected to witness steady growth in expanded content labels market  during the forecast period primarily attributed to a growing level of awareness for food safety and with interventions from global anti-counterfeit trade associations to mitigate counterfeit activities, especially in China and India. The Europe expanded content labels  market is projected to register healthy growth for the early adoption by the marketers.

Expanded Content Labels Market: Key players

Some of the key player’s global expanded content labels market are CCL Industries, Fix-a-Form Expanded Content Labels, Luminer Converting Group, JH Bertrand, Western Shield Label Company and many others. Capacity of expanded content labels market to meet the increasing demand of the product by developing new production plants or by the acquisition of small players in the market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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