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Evening primrose is a species of herbaceous flowering plant (Oenothera) which is native to the Americas. The flowers of many species opens in the evening hence the name is “evening primrose”. Evening primrose flowers mostly appear in yellow color, but may appear in different colors such as pink, purple, red or white. Evening primrose oil is a natural oil which is extracted by cold pressing of dark-colored evening primrose seeds in which is the seeds are squeezed at a very high pressure and has which is light pale yellow in color in appearance with pleasant odor. Evening primrose oil contains around 20-25% oil from the seeds which is used in various end user industries. Evening primrose oil gets readily deteriorated when it comes in contact with air. Evening primrose oil contains many essential antioxidants such as phospholipids, sterols, and vitamin E. Evening primrose oil consists of essential vitamins, fatty acids, minerals, and amino acids. Evening primrose oil is contains properties such as anti-proliferative, anti-inflammatory, and anti-thrombotic.

Global Evening Primrose Oil: Market Segmentation

The global evening primrose oil market is segmented on the basis of distribution channel, end user, application and region. The evening primrose oil market is segmented on the basis of distribution channel such as supermarket/hypermarket, online stores and retail stores. In retail stores the evening primrose oil is available in various packaged food products. The global evening primrose oil market can also be segmented as an ingredient in dietary supplements, capsules, and others. The global evening primrose oil market is segmented on the basis of end user such as industries, food services and consumers. The global evening primrose oil market is segmented on the basis of application such as pharmaceuticals, cosmetics, food products, bakery products, and confectionery. Hence, the global spray dried food market is expected to significantly increase the revenue contribution over the forecast period.

Global Evening Primrose Oil Market: Regional Outlook

Geographically, the global evening primrose oil industry can be divided by major regions which include North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan and Middle East and Africa. Globally, among all regions, North America has developed as the dominant region in global evening primrose oil market followed by Europe and Asia Pacific. Growing demand for evening primrose oil products as a result of increasing usage of evening primrose oil in various industries, has strengthened the growth of global evening primrose oil market and hence is projected to significantly expand the revenue contribution of the market over the forecast period.

Global Evening Primrose Oil Market: Growth Drivers

The global evening primrose oil market major driving factors are increasing demand of evening primrose oil in cosmetics industry for skincare products coupled with rising number of evening primrose oil based dietary supplements and capsules are expected to significantly increase the revenue contribution of the global evening primrose oil market over the forecast period. Many consumers are using evening primrose oil in various pharmaceutical products. Evening primrose oil is mainly used in medicinal supplements as it contains various properties such as anti-proliferative, anti-inflammatory, and anti-thrombotic. Evening primrose oil contains essential fatty acids that are necessary for cell regeneration and helps in maintaining immune system of the body. Manufacturers are focusing on providing healthier product offerings. Hence, the global evening primrose oil market is expected to observe robust growth over the forecast period.

Global Evening Primrose Oil Market: Key Players

Some of the key players identified across the value chain of the global evening primrose oil market includes CONNOILS LLC, Aromex Industry, Efamol, HTC Health, Henry Lamotte OILS GmbH, OmegaNZ, Oil Seed Extractions, Grupo Plimon, Sanmark Corporate, and others. The companies are expected to expand their business by enhancing their product portfolio in global evening primrose oil market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global evening primrose oil market till 2027. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Evening Primrose Oil Market