Rising Milk Production Propels Use of Vending Machines for Sale of Milk
The increasing affordability of milk due to rising disposable incomes and the dropping prices of milk are propelling the adoption of raw milk vending machines all across Europe. This market will also benefit from the increasing production of milk all across the region. Furthermore, the processing of milk to make various dairy products such as ice creams, chocolates, cheese, and buttermilk are also driving this market. The research report states the opportunity in the Europe raw milk vending machine market was worth US$6.45 mn in 2015 and will reach US$17.97 mn by 2024. During the forecast period of 2016 and 2024, the market will surge at a CAGR of 12.5%.
EU7 Countries to Remain Key Contributors to Market
The EU7 countries are anticipated to witness maximum installations of raw milk vending machines in the near future. This trend will be a result of high demand for raw milk in countries such as Italy and France. Additionally, a phenomenal rise in milk production, discontinuation of milk quotas, and a drop in milk prices has created a negative impact on dairy farmers across Europe. Thus, to gain profits and to find innovative ways to sell dairy products, farmers are opting for selling through raw milk vending machines.
Amongst the CIS countries, the contribution for commercial milk is exceptionally less due to the existence of family farms that are focusing on strengthening their agriculture activities. Russia is the key contributor in this sub-regional segment. The negligible growth of raw milk vending machines market in these regions will also be due to the rearing of livestock for personal use. The CIS raw milk vending machine market will only surge by CAGR of 9.0% between 2016 and 2024.
The Europe raw milk vending machine market is also growing against the increasing consumption of milk as more and more people are appreciating health benefits of milk. Furthermore, the growing awareness of organic products is also anticipated to increase the popularity of raw milk vending machines in the near future. The indispensable reliance on milk to produce cheese, especially in countries such as Italy, France, and Poland, will propel the demand for raw milk, thereby increasing the adoption and usage of raw milk vending machines.
Possibility of Food Poisoning through Raw Milk Hinders Market Growth
Despite steady market drivers the Europe raw milk vending machine market is being overshadowed by the dangerous possibility of food poisoning caused by raw milk. It is well-known fact that raw milk is prone to bacterial growth, which can be harmful to human life. The awareness about these drawbacks of vending machines is making consumers hesitant towards buying from vending machines.
Some of the important players spearheading the Europe raw milk vending machine market are DF Italia S.R.L., Brunimat GmbH, Milk Automation S.R.O., Risto Gbr, and Letina Inox D.O.O. These players are competing with each other by introducing topnotch vending machines that have improved ergonomics. Furthermore, companies are also designing machines that have better sanitation and several other slots for products such as cheese, buttermilk, yogurt, chocolates, and ice creams. In the coming years, considering the sale of vegetables through raw milk vending machines will also prove to a lucrative business opportunity for the players.
Raw milk vending machine consists of an automatic dispenser which dispenses ‘raw milk’ to a container/bottle after successful payment from the end-user. Some vending machines also provide container/bottle with the milk. Raw milk vending machine dispenses milk collected from cows, buffaloes, goats and sheep. The report provides both revenue and volume for each sub-geographic region. In terms of geographical regions, the report segments the Europe raw milk vending machine market into EU7, Commonwealth of Independent States (CIS) and Rest of Europe. EU7 is further segmented into the U.K., Italy, Spain, France, Germany, Belgium, and the Netherlands, while CIS is divided into Russia and Rest of CIS. Majority of Western European countries follow strict regulations regarding the consumption and sale of raw milk whereas Eastern European countries primarily do not comply with any regulation. Considering this variation in regulations across countries, the report also includes analysis of regulatory environment in the Europe market.
The raw milk is directly sold to customers at farm in countries such as France, Germany, Denmark, Italy, the Netherlands, Czech Republic, Austria, Slovakia, Lithuania, Ireland and the U.K. Many dairy farmers produce traditional cheese, buttermilk, yogurt and chocolate from raw milk in their farms. The major countries that have adopted raw milk vending machine include Italy, France, Romania, Germany, the U.K., Slovakia, Slovenia and Czech Republic. The key reason for adoption of raw milk vending machine was due to the revisions in regulations of respective countries regarding raw milk sale. Furthermore, majority of end-users in these countries prefer drinking raw milk and consuming raw milk related products due to their nutritional benefits. Spain, Poland and Norway restrict the sale of raw milk due to reported cases of food poisoning. During the coming years, in order to help small farmers, these countries are anticipated to ease the regulations pertaining to the sale of raw milk through vending machines.
Furthermore, the report analyzes the factors that drive and restrain the growth of the raw milk vending machine market for each sub-region. The report also discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of raw milk vending machines. Also provided is the market share analysis and competitive strategies adopted by key players in the Europe raw milk vending machine market. Furthermore, the report also provide market share analysis of key players for each sub-geographic region.
Major business strategies adopted by key players, their market positioning, and product offerings have also been identified in the research report. The prominent manufacturers who offer raw milk vending machine in Europe include DF Italia S.R.L., Brunimat GmbH, Letina Inox D.O.O., Milk Automation S.R.O. and Risto Gbr.
The raw milk vending machine market is segmented as below:
Raw Milk Vending Machine Market
- EU7 (The UK, Italy, Spain, France, Germany, Belgium, and The Netherlands)
- CIS (Commonwealth of Independent States)
- Rest of Europe