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Epistaxis is a condition that results in uncertain nose bleeding from either of the nostrils. This clinical condition is usually classified as anterior epistaxis and posterior epistaxis based on the site where the bleeding originates. Epistaxis is rarely life threatening unless it is associated with chronic disorders such as cancer. About 10% of nosebleeds is life threatening, and it is accounted that four of the 2.4 million deaths occur due to epistaxis. This condition commonly occurs in younger children (2-10 years) and older people (50-80 years); however, it is more common among individuals who are above 50 years of age. Prevalence is higher in males (58%) as compared to females (42%). It is usually caused by local trauma, including nasal infection and even nose picking. Environmental factors causing epistaxis include dry climate, lack of humidity in the atmosphere, or prolong inhalation of dry air. People who are on medications such as warfarin, clopidogrel, aspirin, or any other anticoagulant medications are more susceptible to epistaxis. Other predisposing factors such as infection, allergic and non-allergic rhinitis, cocaine snorting, hypertension, alcohol abuse, and inherited bleeding problems also lead to epistaxis.

In terms of treatment, the global epistaxis market is segmented as topical vasoconstrictors, antibiotic ointments (mupirocin), anesthetics, and nasal cautery. The topical vasoconstrictors segment includes oxymetazoline, co-phenylcaine, or adrenaline, which are applied directly to the mucous membrane. The anesthetics segment includes lidocaine or lignocaine and is often given in combination with vasoconstrictors. Nasal cautery is the most common treatment of epistaxis. Chemical cautery (silver nitrate) and electrocautery (an electrically charged wire such as platinum) are two types of nasal cautery. Chemical cautery is the most popular method for the treatment of idiopathic recurrent epistaxis. Most of the research is focused on device development, thus boosting the growth of the epistaxis market. In 2016, Smith & Nephew launched a range of epistaxis management devices using ‘rapid rhino technology’ that has a blend of carboxymethyl cellulose (CMC), which exhibit self-lubricating properties that provide gentle and even compression to the nasal area and helps in the quicker re-conformation of the nasal anatomy. Additionally, growing incidence rates of epistaxis and chronic diseases boost the growth of the global epistaxis market. The lifelong incidence rate of epistaxis among the general population is about 60%, of which only 10% seeks medical treatment. This factor is projected to restrain the growth of the market during the forecast period.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Epistaxis Market

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