Enterprise media gateways are translation devices or services used to convert the digital media flow between telecom networks such as signaling system 7 (SS7) and public switched telephone network (PSTN). Multimedia communications are enabled by media gateways over various transport protocols such as Asynchronous Transfer Mode (ATM) and Internet Protocol (IP) across next-generation networks. As the media gateway is used for different types of networks, one of its major functions is conversion between different coding and transmission techniques. Media gateways are used for the conversion of voice and multimedia data in various enterprise applications. Enterprises use media gateways to extend the life of applications such as legacy time-division multiplexing (TDM) and private branch exchange (PBX) to introduce IP-based technologies. Media gateways help preserve existing line equipment in the enterprise. The global enterprise media gateway market was valued at US$ 1,893.2 Mn in 2013 and is forecast to grow at a CAGR of 3.1% from 2014 to 2020, reaching a value of US$ 2,372.8 Mn in 2020.
Enterprises are increasingly deploying IP-based communication applications and services due to its cost effectiveness. Also, enterprises worldwide are undergoing a transition to create an integrated single enterprise network. This transition requires the adoption of new applications such as IP-based applications. The adoption of session initiation protocol (SIP) has also risen in recent years, as it allows enterprises to enable communication between multiple end-points. SIP helps in linking PBX with Internet, using media gateways. Major enterprise media gateway providers profiled in the report include AudioCodes Ltd., Avaya Inc., Cisco Systems Inc., GENBAND, Alcatel-Lucent SA, Grandstream Networks Inc., ADTRAN, Inc., Siemens AG, Huawei Technologies Co. Ltd., and ZTE Corporation.
The global enterprise media gateway market has been segmented on the basis of end-use industry, size of enterprise, and geography. On the basis of end-use industry, the market is segmented into telecom and IT, healthcare, government, media and entertainment, banking and insurance, and others (defense and hospitality). Increasing adoption of IP-based applications by enterprises worldwide is driving the enterprise media gateway market. Based on size, the enterprise media gateway market is further segmented into small, medium-sized, and large enterprises. The medium-sized enterprises segment is the most important due to the high adoption rate of IP technology in this segment.
North America led the enterprise media gateway market in 2013, accounting for approximately 32% of the global market revenue; the region is expected to remain dominant throughout the forecast period from 2014 to 2020. The primary drivers of the enterprise media gateway market in North America are the advancements in telecom industry and higher penetration rate for smartphones. Europe and Asia Pacific are anticipated to hold promising growth for the enterprise media gateway market in the future.
The enterprise media gateway market has gained significant momentum in recent years due to the features and services offered by media gateways. This report provides a comprehensive strategic analysis of the global market for enterprise media gateways along with the market size and growth forecast for the period from 2014 – 2020. Enterprise media gateways are also known as the Voice over Internet Protocol (VoIP) gateways. However, VoIP gateways specifically refer to VoIP communications. The term enterprise media gateway is used in context of audio and video data type. Enterprise media gateway broadly refers to the devices that convert voice signals into digital signals and carry signals over the IP-based network. Increasing deployment of IP communication applications and services in enterprises due to rapid and cost effective deployment has led to the growth of global enterprise media gateway market. Furthermore, the growing demand for SIP trunking and cloud-based services is another factor driving the enterprise media gateway market. Furthermore, the rising penetration of broadband and high speed long-term evolution (LTE) technology across the globe is driving the adoption of enterprise media gateways.
This research report on the enterprise media gateway market provides a detailed analysis of the enterprise media gateways and helps in understanding the driving forces behind the popularity of these devices across various end-use segments. The report also provides a breakdown and review of various factors affecting the market growth, which are appropriately described as market drivers, restraints, and opportunities. These factors determine the various existing trends and their impact on market growth. It offers a comprehensive coverage of the underlying technological and economic factors influencing the enterprise media gateway market. Furthermore, the value chain analysis and Porter’s five forces analysis included in this report aim to provide strategic insights across the supply chain of enterprise media gateways. The existing competition in the market is identified through the market share analysis of key players.
The scope of the report includes a comprehensive analysis of various market segments based on the enterprise size and end-use industry. Furthermore, in-depth cross sectional analysis of these segments across different geographies has been made to aid in strategic decision making. End-use industries in the enterprise media gateway market have been categorized into: telecom and IT, healthcare, government sector, media and entertainment, banking and insurance, and other industries such as defense and hospitality. The report includes the study of enterprise media gateways based on the size of enterprises using IP-based telecommunication solutions such as small-sized enterprises, medium-sized enterprises, and large-sized enterprises. The study includes a comprehensive assessment of stakeholder strategies and the imperatives for succeeding in the business. The report also aims to provide a comprehensive cross-sectional analysis of the size of enterprises and the end-use industry segments of enterprise media gateway market across North America, Europe, Asia Pacific, and the Rest of the World (RoW).
Additionally, the report also includes competitive profiling of leading players in the industry and the various business strategies adopted by them. The report also explores potential opportunities that are estimated to increase the profitability of market participants. The company profiles section in the report provides overview of the companies, annual revenues generated in the last couple of years, strategies followed to gain competitive advantage, and recent developments. The companies profiled in this report include AudioCodes Ltd., Avaya Inc., Cisco Systems Inc., GENBAND, Alcatel-Lucent SA, Grandstream Networks, Inc., ADTRAN, Inc., Siemens AG, Huawei Technologies Co. Ltd., and ZTE Corporation.
The global enterprise media gateway market is categorized into the following segments:
Enterprise Media Gateway Market, By Enterprise Type
- Small-sized Enterprises
- Medium-sized Enterprises
- Large-sized Enterprises
Enterprise Media Gateway Market, By End-use Industry
- Telecom and IT
- Media and Entertainment
- Banking and Insurance
- Others (Defense and Hospitality)
Enterprise Media Gateway Market, By Geography
- North America
- Asia Pacific
- Rest of the World