English Language Learning - Introduction

  • English is the most widely spoken and written language in the 21st century.
  • English is the most used language in business, science, research, and the education sector. Hence, it is promoted as a worldwide international communication language.
  • The internet has adopted English language globally to display digital content in the form of pictures and videos, and to perform various activities and events using different online portals around the world.
  • Adoption of digital technologies in the education sector helps students to learn English language (both academic and non-academic) through various learning apps to enhance their fundamental English learning skills.

english language learning market size and forecast

Global English Language Learning Market: Dynamics

Global English Language Learning Market: Key Drivers

  • Rising investment in English learning start-ups and SMEs by governments and various private and public institutions is expected to boost the adoption of English language learning solutions during the forecast period
  • Increase in penetration of internet services and adoption of smart devices, such as mobile phones and tablets in the education sector to learn English for business and professional purposes irrespective of location is projected to propel the demand for English language learning solutions during the forecast period
  • Integration of artificial intelligence technology in the development of English language learning solutions helps to track the learning process of the user and is expected to boost the demand for English language learning solutions during the forecast period
  • Lack of knowledge about importance of English in rural areas is a key factor expected to hamper the market
  • Increasing demand for online learning solutions in various industry sectors is estimated to create significant opportunities for the market

English Language Learning market dynamics

Impact of COVID-19 on the Global English Language Learning Market

  • The COVID-19 pandemic has had a severe impact on various industries across the globe, which has resulted in economic slowdown in most countries. The pandemic has created disruptions in the English language learning industry.
  • Teachers and students are pushed toward online teaching and learning due to the social distancing rules imposed by governments of numerous countries. This process has empowered users from different industries to learn English through various online portals.
  • This factor has a positive impact on the English language learning market during the Covid-19 pandemic situation

North America to Hold Major Share of the Global English Language Learning Market

  • In terms of region, the global English language learning market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America is likely to dominate the English language learning market during the forecast period due to the presence of many large and emerging solution providers of English language learning in the U.S. and Canada. Moreover, an increase in adoption of online learning platforms at various universities and education centers in the region is anticipated to further fuel the market in the region.
  • Growing investments by foreign companies in Asia Pacific creates huge demand for learning English and other foreign languages. This is a key factor which is projected to fuel the English language learning market during the forecast period in the region.
  • Increase in investment by governments in the education sector in Europe is expected to fuel the demand for English language learning in the region
  • Rise in disposable income due to adoption of digital technologies in the education sector in Middle East & Africa is anticipated to boost the demand for English language learning during the forecast period

english language learning market outlook by region

Global English Language Learning Market: Competition Landscape

  • Several global players operating in the English language learning market have strong presence and are witnessing rapid technological development
  • In January 2019, Busuu, Ltd., a prominent player in the English language learning market, launched its new course by archiving news content from The New York Times and The Economist. This new version of the course helps learners to improve their English by providing them content about current events and cultural subjects in the form of videos and articles.

Key Players Operating in the Global English Language Learning Market Include:

  • Babbel GmbH
  • Berlitz Languages, Inc.
  • Busuu, Ltd.
  • Duolingo Inc.
  • ELSA Corporation
  • Global Education Limited
  • Houghton Mifflin Harcourt Learning Technology
  • Lesson Nine GmbH
  • Memrise Inc.
  • McGraw-Hill Education, Inc.
  • New Oriental Education & Technology Group Inc.
  • OKpanda, Inc.
  • Rosetta Stone Inc.
  • Sanoma Group
  • Sanako Corporation
  • Transparent Language, Inc.

Global English Language Learning Market: Research Scope

Global English Language Learning Market, by Methodology

  • Offline/Classroom-based Learning
  • Online Learning
  • Blended Learning

Global English Language Learning Market, by End-user

  • Individual Learners
  • Education Institutions
  • Government Institutions
  • Corporate Learners

Global English Language Learning Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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English Language Learning Market