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Global Energy Drinks Market: Overview 

Sports and energy drinks have transitioned from being a niche product to one of the fastest growing product categories in the global soft drinks market. This change has primarily been brought about by a growingly evident consumer focus on health and fitness. Moreover, as the consumption of aerated drinks heads for a visible decline in many important markets of the world, the time is ripe for energy drinks to make a mark in terms of both volume sales and revenue.

With energy drinks no longer being the preserve of athletes and sportspersons, the coming years will bring new consumers into the folds of the global energy drinks market. This factor will play a key role in enabling the global energy drinks market rise at a double-digit CAGR between 2016 and 2024, analysts opine.

The report maintains a sharp focus on the changing trends within the energy drinks market, with a special emphasis on spotting emergent product categories. A region-wise outlook helps companies spot opportunities that will prove profitable to companies, both local and international. A detailed analysis of the competitive shares of the leading market players is yet another highlight of the report. The key criteria for segmentation are: Product type, end users, distribution channels, and geography.

Global Energy Drinks Market: Trends and Opportunities

With consumers across all demographic categories increasingly being drawn toward products that offer health benefits, clever marketing and branding will remain crucial to the success of energy drinks brands worldwide. Moreover, with consumers consciously cutting down on the consumption of sugar-sweetened drinks and the number of diabetics rising worldwide, a massive opportunity is shaping up in the sugar-free energy drinks market, the report finds. At the same time, the obesity pandemic will give a fillip to low-calorie energy drinks.

Packaging will be a defining trend in the energy drinks market, becoming nearly as important as improved product formulation. As more energy drinks bustle for space on retail shelves, packaging will be a definite purchase influencer for consumers. While the market carries a positive long-term growth outlook, companies need to reassess their product formulas to overcome negative publicity related to potentially harmful ingredients in their products.

Global Energy Drinks Market: Region-wise Insight

The global energy drinks market is broadly segmented on the basis of geography into North America, Asia Pacific, Europe, Latin America, and the Middle East and Africa. The dynamic economies of countries in Asia Pacific and Latin America, coupled with a young consumer base, will drive sales of energy drinks in these regions.

However, companies are recommended to not entirely shift their focus from mature markets such as those in North America and Western Europe, where consumers are ditching sodas for healthier alternatives. Overall, the demand for greater functionality in drinks will be a defining demand driver in the energy drinks market.

Global Energy Drinks Market: Key Players

The leading companies in the global energy drinks market are: PepsiCo, Hansen Natural Corp., Red Bull GmbH, and The Coca-Cola Company.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Energy Drinks Market

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