Endorectal Balloon Market- Introduction
Endorectal balloons are a single use, non-powered inflatable device placed in the rectum to immobilize the prostate in patients undergoing radiation therapy. These balloons are made of silicon or polyurethane material. Endorectal balloons minimize the challenges faced by physicians during the radiation therapy. Endorectal balloons are quick and easy to insert and remove by the therapist during the treatment. It is well tolerated in over 95% of patients. Single use balloons are used to reduce ano-rectal toxicity. Moreover, endorectal balloons are used in the treatment of prostate malignancies. Endorectal balloons offer protection against rectal complications from prostate cancer. Additionally, these balloons are used to spare the anal and rectal wall during the treatment of endometrial, bladder, and cervical cancer. The endorectal balloon advantage has been proven in intensity modulated radiotherapy and 3 dimensional conformal radiotherapy for post-operative prostatic bed irradiation and prostate irradiation.
Endorectal Balloon Market – Competitive Landscape
The global endorectal balloon market is highly fragmented due to the presence of large number of players. Numerous manufacturers hold prominent market shares in their respective regions. Leading players in the global endorectal balloon market are QLRAD, AngioDynamics, Klarity Medical Products, Bionix, and RadiaDyne among other prominent players. These players are engaged in developing new technologies and strategies. Key developments by these prominent players are likely to propel the growth of the endorectal balloon market. For instance, in September 2018, AngioDynamics signed an agreement to acquire RadiaDyne and its radiation dose monitoring platform. This acquisition enabled the company to expand its oncology business portfolio. Demand for endorectal balloons has increased due to increase in prevalence of prostate cancer. Industry players are adopting practices of appointing third-party distributors to expand market presence. For instance, NL-Tec is a supplier of solutions for oncology in New Zealand and Australia. It supplies RectalPro and RectalPro 65 endorectal balloon products manufactured by QLRAD
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QLRAD is one of the leading players operating in the endorectal balloon market. The company is engaged in developing, designing, and manufacturing radiotherapy accessories and urology devices such as endorectal balloons and fiducial gold markers. Additionally, the company supplies products for urology, radiology, and radiotherapy across the world. QLRAD operates in two segments namely, radiotherapy and urology. Radiotherapy segment offers endorectal balloons.
AngioDynamics is a well-established player and the company was founded in 1988. It is engaged in developing disruptive and differentiated technologies for healthcare providers. The company offers products for acute and chronic diseases in peripheral vascular, and oncology medicine.
Klarity Medical Products
Klarity Medical Products manufactures and distributes products serving needs of occupational therapies, radiation therapies, and hand therapies. The company has manufacturing and distribution facilities in the U.S., Europe, and China
Endorectal Balloon Market – Dynamics
Increase in demand for endorectal balloons
Increasing prevalence of prostate cancer is driving the demand for endorectal balloons. According to American Institute for Cancer Research, prostate cancer is the second most common cancer in men across the world and an estimated 1.3 million new cases was recorded in 2018. Moreover, advantage over conventional methods is one of the factors likely to fuel the growth of the endorectal balloon market.
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Technological advancement in products for the treatment of prostate cancer is likely to propel the growth of the endorectal balloon market. For instance, radiation treatment such as three dimensional conformal radiation therapy (3DCRT), proton therapy (PT), and intensity modulated radiotherapy (IMR) are technologically advanced therapies for prostate cancer radiotherapy
Endorectal Balloon Market – Segmentation
The endorectal balloon market can be bifurcated on the basis of:type of material, end-user, and region
Based on type of material, the endorectal balloon market can be divided into:
In terms of end-user, the endorectal balloon market can be fragmented into:
- Radiotherapy centers
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.