Emulsified Shortenings Market Outlook

Emulsified shortenings or hi-ratio shortenings are a type of fat that are made from vegetable oils and animal fats. These are predominantly used in baking. Emulsified shortenings contain a micro emulsifier and offer a wide range of advantages. They act as a molecular matchmaker by holding oil, water and shortening together, thereby helping the products to hold moisture for a longer period of time. Emulsified shortenings also help the batter to hold more sugar and liquid, thus giving a smoother texture to the product. They also prolong the shelf life of the product and help in holding more air upon whipping that increases the volume of the product. In addition to this, it is a better alternative in comparison to the regular shortenings as it does not make the product greasy or interfere with the flavor of the product. The multiple benefits that emulsified shortenings offer, is fueling emulsified shortenings market.

Increasing demand of Emulsified Shortenings owing to increase in the consumption of bakery products

The rising demand for bakery products and processed foods in the Asia Pacific region is expected to fuel the emulsified shortenings market. Also, the increase in urbanization, disposable income, hectic lifestyle, preference for convenience and industrialization are some of the drivers for the for emulsified shortenings market. The bakery industry is well established in Europe region. Hence, the manufacturers of the emulsified shortenings have the opportunity to improve their marketing strategies by the use of these emulsified shortenings which will increase shelf life, improve aesthetics and will attract more consumers. 

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Emulsified Shortenings: Market Segmentation 

Emulsified shortenings market can be segmented on the basis of source, form, sales channel and end use. 

Emulsified shortenings can be segmented on the basis of source as: 

  • Animal-derived
  • Plant-based 

Emulsified shortenings can be segmented on the basis of form as: 

  • Dry
    • Powder
    • Pellets 
  • Liquid 

Emulsified shortenings can be segmented on the basis of sales channel as: 

  • B2B
  • B2C
    • Store Based Retailing
      • Grocery Retailers
        • Modern Grocery Retailers
          • Convenience Stores
          • Discounters
          • Hypermarkets
          • Supermarkets
        • Traditional Grocery Retailers
          • Food Specialist
          • Other Grocery Retailers
      • Non-grocery Retailers
        • Mixed Retailers
        • Other Non-grocery Retailers
    • Online Retailing

Emulsified shortenings can be segmented on the basis of end use as:

  • Bakery Products
  • Fats and Oils
  • Dairy Products
  • Confectionary
  • Desserts and Ice Creams 

Emulsified Shortenings Market: Key Players 

The emulsified shortenings market is evolving due to the increase in the number of bakery industries and increase in the consumption of bakery products and processed foods. Therefore, manufacturers are focusing on emulsified shortenings more. Some of the global key manufacturers and suppliers of emulsified shortenings are Cargill Incorporated, Mallet & Company, Inc., Lonza Group AG, Bunge Limited, Archer Daniels Midland Company, Palsgaard, and RIKEN VITAMIN Co., Ltd., 

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Opportunities for Market Participants: 

Nowadays, People prefer products that do not perish easily and need not be purchased on a regular basis because of the busy schedules and hectic lifestyle. In addition to this, the number of bakeries is increasing these days as the demand of the bakery products is rising. So, these factors are escalating the demand for emulsified shortenings. The regular shortenings that had been in use, were inefficient in retaining the flavour and texture of the product. That is why, giant players such as Cargill Incorporated are focusing on producing shortenings that will not only retain the flavour and texture of the product but also increase the aesthetics of the product. New and existing players have a good opportunity. They can advertise the product by providing sufficient knowledge of the product and assuring the consumers about the supreme attributes of the product such as:- it is derived from natural sources, retains flavor for a long period of time, improves aesthetics of the product and others. 

  • Huge demand for emulsified shortenings come from Asia- Pacific due to a large number of bakeries in this region. Hence, manufacturers should focus on this region. Also, manufacturers of emulsified shortenings should focus on Europe as demand for the bakery products is growing gradually in this region due to the shift in lifestyle and increase in the number of bakeries. 

The emulsified shortenings market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the emulsified shortenings market, including but not limited to: regional markets, packaging, and distribution channel. 

    The study is a source of reliable data on: 

  • Emulsified Shortenings market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Emulsified Shortenings Market

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