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EMEA free-to-air services market: Snapshot

The EMEA free-to-air services market is currently being driven by the speedy rate of adoption of digital technologies. The popularity of digital broadcasting and video-on-demand services are creating an ample demand for FTA services across the world and especially in the EMEA region. The EMEA free-to-air services market is also specifically being driven by the increasing proliferation of IPTV. However, the EMEA free-to-air services market is currently being restricted by the growing scope of piracy that digitization brings with it. The high rate of piracy is denying revenue to multiple players within the market and several of them are taking precautions to protect themselves from this loss of revenue.

The EMEA free-to-air services market is expected to expand at a CAGR of 11.8% within a forecast period from 2016 to 2024, with regards to its value. At the end of 2015, the EMEA free-to-air services market was calculated at US$59.29 bn, and is expected to reach US$155.8 bn by the end of 2024.

emea fta market


Europe Poses Leading Demand for Free-to-air Services

Among the key regions within the EMEA free-to-air services market, Europe had held the top spot in 2015. Europe is also highly likely to continue leading the EMEA free-to-air services market over the coming years, primarily due to the earlier adoption of key services in the market. As a result, Europe holds a much larger presence of the leading players – especially digital broadcaster – in the EMEA free-to-air services market. The heavy demand for FTA services in Europe has created a massive scope of entry for providers of FTA services in the EMEA region. Germany has especially been a key contributor to Europe’s lead in the EMEA free-to-air services market over the recent past. All in all Europe is expected to show a very optimistic CAGR of 12.1% in the EMEA free-to-air services market, between 2016 and 2024.

Cable Television Takes up Lion’s Share in EMEA Free-to-air Services Market

The EMEA free-to-air services market has been segmented on the basis of devices, into cable television, satellite television, mobile television, and radio. Of these, the market was dominated by cable television in 2015 by taking up close to three-fourths of the market’s total value. It is also expected that cable television will remain the leading segment in the EMEA free-to-air services market for the immediate future, owing to cheaper and easier access and an already high user population. On the other hand, although satellite television held the second spot in the EMEA free-to-air services market in 2015 in terms of value, it is expected to expand at the leading CAGR between 2016 and 2024. A lot of nations in Europe have already taken to adopting digital TVs, further promoting the development and demand for satellite TV FTA services. The shift to digital TVs has allowed users to gain a better video quality and the highly demanded HD channel services.

The list of leading players in the EMEA free-to-air services market in and at points till 2015, includes BT Group Plc., British Broadcasting Corporation, ITV Plc., Deutsche Telekom AG, RTL Group, ProSiebenSat.1 Media SE, Rai Pubblicità, Eutelsat S.A., Sky Plc., and Mediaset SpA.

Increased Viewership of Digital content amidst COVID-19 Lockdown Restrictions Helping Growth of Free-to-Air (FTA) Service Market

The free-to-air (FTA) service market is projected to witness a promising CAGR through the assessment period of 2016-2024 on the back of the rising demand for digital content among a large chunk of the global populace. The entertainment industry has witnessed revolutionary advancements over the years. Based on these factors, the free-to-air service market will observe tremendous growth across the forecast period.

  • Free-to-air service is the audio and video content broadcasted through radio and television services. It is similar to traditional broadcast television transmissions and can be referred to as an extension of broadcast TV. Cheaper and easier access to a massive number of people around the globe will serve as a prime growth factor for the free-to-air service market.
  • The increase in the number of channels and expanding number of users is prompting the players in the free-to-air service market to create content that generates more viewership and brings great ratings. The technological advancements in the digital broadcast industry and the rising awareness about internet usage among many individuals will invite promising growth for the free-to-air service market.
  • The players in the free-to-air service market enter into long-term partnerships with other channels to enhance their revenues. The boost in the revenues ensures profitable growth for the free-to-air service market. Improved video quality and high-definition services are further adding extra stars of growth,
  • The COVID-19 pandemic led numerous countries to adopt strict measures for curbing the transmission of the novel coronavirus. As many people were forced to stay home, a rise in viewership was observed on a large scale around the world. This aspect generated good growth prospects for the free-to-air service market. Some regions are still enforcing strict lockdown measures on the back of the second and third waves of the novel coronavirus. These factors will bode well for the growth of the free-to-air service market.

EMEA Free-to-air Service Market: Overview

Free-to-air service refers to audio and audio-visual content broadcasted free of cost to radio sets and television sets. This implies that the unencrypted form of the content delivered does not involve the levy of any subscription fees. Such content can also be consumed through mobiles, laptops, desktops, and tablets. Audio content is transmitted with the help of radio waves, whereas audio-visual content is submitted through satellites, cable and the internet. Additionally, in the case of mobile TVs, special transmission formats are used, if not regular broadcast methods. In the case of delivery of audio-visual content through the internet, the option of downloading and storing programs may be utilized for later viewing purposes. Rising number of FTA channels and the increasing use of smartphones for TV viewing purposes in the EMEA region are some of the major factors driving market growth in the region.

EMEA Free-to-air Service Market: Drivers and Restraints

An increasing portion of the population in the EMEA region are adopting internet protocol television (IPTV) services. IPTVs refers to content delivery on TV sets through a high-speed internet connection. Majorly, IPTV services are provided free-to-air and consumers may have to pay for data consumed and hence this is resulting in the growth of FTA services across the region. Furthermore, the introduction of new FTA channels across the EMEA regions are further bolstering ad revenues for the sector. Additionally, digitization of broadcasting signals is also bolstering market growth. However, it is also leading to piracy which might hinder future market growth. Nonetheless, analytics based advertising is expected to present growth opportunities during the forecast period and lead to an increase in advertising revenues owing to targeted advertising.

EMEA Free-to-air Service Market: Research Methodologies

This research report provides an in-depth analysis of the Europe and Middle East & Africa FTA market based on device and geography. Furthermore, the report provides complete insights into different device types such as satellite TV, cable TV, mobile TV, and radio. The report analyzes each of these segments for the various geographies considered under the scope of the study.

Based on geographical regions, the report segments the EMEA FTA market into Europe and Middle East & Africa (MEA, which are analyzed in terms of revenue generation. Europe is divided into the U.K., Germany, France, and Rest of Europe while MEA is further segmented into South Africa, Nigeria, Saudi Arabia, U.A.E., and Rest of MEA.

The report also provides an analysis of the factors that drive and restrain the growth of the EMEA FTA market. It discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of the EMEA FTA market. It provides market estimates and forecasts for all the segments in terms of revenue. Also provided in the report is the market share of key players and their revenue analysis in the EMEA FTA market. The report also provides company developments, company analysis and strategic paths of leading companies in the EMEA FTA market.

Major business strategies adopted by key players, their SWOT analysis, and competition matrix have also been identified in the research report. The key market players profiled in this study include British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, ITV Plc, ProSiebenSat.1 Media SE, RTL Group, Sky Plc, and Rai Pubblicità.

EMEA Free-to-air (FTA) Market

By Device

  • Satellite Television
  • Cable Television
  • Mobile TV
  • Radio

By Geography

  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of MEA

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Emea Free To Air Service Market