EMEA free-to-air services market: Snapshot

The EMEA free-to-air services market is currently being driven by the speedy rate of adoption of digital technologies. The popularity of digital broadcasting and video-on-demand services are creating an ample demand for FTA services across the world and especially in the EMEA region. The EMEA free-to-air services market is also specifically being driven by the increasing proliferation of IPTV. However, the EMEA free-to-air services market is currently being restricted by the growing scope of piracy that digitization brings with it. The high rate of piracy is denying revenue to multiple players within the market and several of them are taking precautions to protect themselves from this loss of revenue.

The EMEA free-to-air services market is expected to expand at a CAGR of 11.8% within a forecast period from 2016 to 2024, with regards to its value. At the end of 2015, the EMEA free-to-air services market was calculated at US$59.29 bn, and is expected to reach US$155.8 bn by the end of 2024.

emea fta market

 

Europe Poses Leading Demand for Free-to-air Services

Among the key regions within the EMEA free-to-air services market, Europe had held the top spot in 2015. Europe is also highly likely to continue leading the EMEA free-to-air services market over the coming years, primarily due to the earlier adoption of key services in the market. As a result, Europe holds a much larger presence of the leading players – especially digital broadcaster – in the EMEA free-to-air services market. The heavy demand for FTA services in Europe has created a massive scope of entry for providers of FTA services in the EMEA region. Germany has especially been a key contributor to Europe’s lead in the EMEA free-to-air services market over the recent past. All in all Europe is expected to show a very optimistic CAGR of 12.1% in the EMEA free-to-air services market, between 2016 and 2024.

Cable Television Takes up Lion’s Share in EMEA Free-to-air Services Market

The EMEA free-to-air services market has been segmented on the basis of devices, into cable television, satellite television, mobile television, and radio. Of these, the market was dominated by cable television in 2015 by taking up close to three-fourths of the market’s total value. It is also expected that cable television will remain the leading segment in the EMEA free-to-air services market for the immediate future, owing to cheaper and easier access and an already high user population. On the other hand, although satellite television held the second spot in the EMEA free-to-air services market in 2015 in terms of value, it is expected to expand at the leading CAGR between 2016 and 2024. A lot of nations in Europe have already taken to adopting digital TVs, further promoting the development and demand for satellite TV FTA services. The shift to digital TVs has allowed users to gain a better video quality and the highly demanded HD channel services.

The list of leading players in the EMEA free-to-air services market in and at points till 2015, includes BT Group Plc., British Broadcasting Corporation, ITV Plc., Deutsche Telekom AG, RTL Group, ProSiebenSat.1 Media SE, Rai Pubblicità, Eutelsat S.A., Sky Plc., and Mediaset SpA.

Increased Viewership of Digital content amidst COVID-19 Lockdown Restrictions Helping Growth of Free-to-Air (FTA) Service Market

The free-to-air (FTA) service market is projected to witness a promising CAGR through the assessment period of 2016-2024 on the back of the rising demand for digital content among a large chunk of the global populace. The entertainment industry has witnessed revolutionary advancements over the years. Based on these factors, the free-to-air service market will observe tremendous growth across the forecast period.

  • Free-to-air service is the audio and video content broadcasted through radio and television services. It is similar to traditional broadcast television transmissions and can be referred to as an extension of broadcast TV. Cheaper and easier access to a massive number of people around the globe will serve as a prime growth factor for the free-to-air service market.
  • The increase in the number of channels and expanding number of users is prompting the players in the free-to-air service market to create content that generates more viewership and brings great ratings. The technological advancements in the digital broadcast industry and the rising awareness about internet usage among many individuals will invite promising growth for the free-to-air service market.
  • The players in the free-to-air service market enter into long-term partnerships with other channels to enhance their revenues. The boost in the revenues ensures profitable growth for the free-to-air service market. Improved video quality and high-definition services are further adding extra stars of growth,
  • The COVID-19 pandemic led numerous countries to adopt strict measures for curbing the transmission of the novel coronavirus. As many people were forced to stay home, a rise in viewership was observed on a large scale around the world. This aspect generated good growth prospects for the free-to-air service market. Some regions are still enforcing strict lockdown measures on the back of the second and third waves of the novel coronavirus. These factors will bode well for the growth of the free-to-air service market.

EMEA Free-to-air Service Market: Overview

Free-to-air service refers to audio and audio-visual content broadcasted free of cost to radio sets and television sets. This implies that the unencrypted form of the content delivered does not involve the levy of any subscription fees. Such content can also be consumed through mobiles, laptops, desktops, and tablets. Audio content is transmitted with the help of radio waves, whereas audio-visual content is submitted through satellites, cable and the internet. Additionally, in the case of mobile TVs, special transmission formats are used, if not regular broadcast methods. In the case of delivery of audio-visual content through the internet, the option of downloading and storing programs may be utilized for later viewing purposes. Rising number of FTA channels and the increasing use of smartphones for TV viewing purposes in the EMEA region are some of the major factors driving market growth in the region.

EMEA Free-to-air Service Market: Drivers and Restraints

An increasing portion of the population in the EMEA region are adopting internet protocol television (IPTV) services. IPTVs refers to content delivery on TV sets through a high-speed internet connection. Majorly, IPTV services are provided free-to-air and consumers may have to pay for data consumed and hence this is resulting in the growth of FTA services across the region. Furthermore, the introduction of new FTA channels across the EMEA regions are further bolstering ad revenues for the sector. Additionally, digitization of broadcasting signals is also bolstering market growth. However, it is also leading to piracy which might hinder future market growth. Nonetheless, analytics based advertising is expected to present growth opportunities during the forecast period and lead to an increase in advertising revenues owing to targeted advertising.

EMEA Free-to-air Service Market: Research Methodologies

This research report provides an in-depth analysis of the Europe and Middle East & Africa FTA market based on device and geography. Furthermore, the report provides complete insights into different device types such as satellite TV, cable TV, mobile TV, and radio. The report analyzes each of these segments for the various geographies considered under the scope of the study.

Based on geographical regions, the report segments the EMEA FTA market into Europe and Middle East & Africa (MEA, which are analyzed in terms of revenue generation. Europe is divided into the U.K., Germany, France, and Rest of Europe while MEA is further segmented into South Africa, Nigeria, Saudi Arabia, U.A.E., and Rest of MEA.

The report also provides an analysis of the factors that drive and restrain the growth of the EMEA FTA market. It discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of the EMEA FTA market. It provides market estimates and forecasts for all the segments in terms of revenue. Also provided in the report is the market share of key players and their revenue analysis in the EMEA FTA market. The report also provides company developments, company analysis and strategic paths of leading companies in the EMEA FTA market.

Major business strategies adopted by key players, their SWOT analysis, and competition matrix have also been identified in the research report. The key market players profiled in this study include British Broadcasting Corporation, BT Group Plc, Deutsche Telekom AG, ITV Plc, ProSiebenSat.1 Media SE, RTL Group, Sky Plc, and Rai Pubblicità.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

EMEA Free-to-air (FTA) Market

By Device

  • Satellite Television
  • Cable Television
  • Mobile TV
  • Radio

By Geography

  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of MEA

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

1.Preface
    1.1.Market Definition and Scope
    1.2.Market Segmentation
    1.3.Key Research Objectives
    1.4.Research Highlights

2.Assumptions and Research Methodology

3.Executive Summary : Europe and ME Free-to-air Market

4.Market Overview
    4.1.Introduction
    4.2.Key Market Indicators
    4.3.Market Dynamics
          4.3.1.Introduction
          4.3.2.Key Market Indicators
          4.3.3.Market Dynamics
    4.4.Global Key Trends
    4.5.Market Outlook

5.Europe Free-to-air Market Analysis and Forecast
    5.1.Key Findings
    5.2.Key Trends
    5.3.Free-to-air Market Size (US$ Mn) Forecast By FTA Device, 2014 -2024
          5.3.1.Satellite Television
          5.3.2.Cable Television
          5.3.3.Mobile TV
          5.3.4.Radio
    5.4.Free-to-air Market Size (US$ Mn ) and Forecast By Country
          5.4.1.The U.K.
          5.4.2.Germany
          5.4.3.France
          5.4.4.Rest of Europe
    5.5.Free-to-air Market Attractiveness Analysis
          5.5.1.By FTA Devices
          5.5.2.By Country

6.Middle East Free-to-air Market Analysis and Forecast
    6.1.Key Findings
    6.2.Key Trends
    6.3.Free-to-air Market Size (US$ Mn) Forecast By FTA Device, 2014 -2024
          6.3.1.Satellite Television
          6.3.2.Cable Television
          6.3.3.Mobile TV
          6.3.4.Radio
    6.4.Free-to-air Market Size (US$ Mn) Forecast By Country, 2014 – 2024
          6.4.1.UAE
          6.4.2.Saudi Arabia
          6.4.3.South Africa
          6.4.4.Nigeria
          6.4.5.Rest of MEA
    6.5.Free-to-air Market Attractiveness Analysis
          6.5.1.By FTA Devices
          6.5.2.By Country

7.Competition Landscape
    7.1.Market Player – Competition Matrix
    7.2.Market Positioning Analysis By Company (2015)
    7.3.Company Profiles (Details – Overview, Financials, Recent Developments, SWOT Analysis, Strategy)
          7.3.1.British Broadcasting Corporation
                  7.3.1.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.1.2.Company Description
                  7.3.1.3.SWOT Analysis
                  7.3.1.4.Strategic Overview
          7.3.2. BT Group Plc
                  7.3.2.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.2.2.Company Description
                  7.3.2.3.SWOT Analysis
                  7.3.2.4.Strategic Overview
          7.3.3. Deutsche Telekom AG
                  7.3.3.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.3.2.Company Description
                  7.3.3.3.SWOT Analysis
                  7.3.3.4.Strategic Overview
          7.3.4. Eutelsat S
                  7.3.4.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.4.2.Company Description
                  7.3.4.3.SWOT Analysis
                  7.3.4.4.Strategic Overview
          7.3.5. ITV Plc
                  7.3.5.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.5.2.Company Description
                  7.3.5.3.SWOT Analysis
                  7.3.5.4.Strategic Overview
          7.3.6. Mediaset SpA
                  7.3.6.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.6.2.Company Description
                  7.3.6.3.SWOT Analysis
                  7.3.6.4.Strategic Overview
          7.3.7. ProSiebenSat
                  7.3.7.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.7.2.Company Description
                  7.3.7.3.SWOT Analysis
                  7.3.7.4.Strategic Overview
          7.3.8. Rai Pubblicità
                  7.3.8.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.8.2.Company Description
                  7.3.8.3.SWOT Analysis
                  7.3.8.4.Strategic Overview
          7.3.9. RTL Group
                  7.3.9.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.9.2.Company Description
                  7.3.9.3.SWOT Analysis
                  7.3.9.4.Strategic Overview
          7.3.10. Sky Plc
                  7.3.10.1.Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                  7.3.10.2.Company Description
                  7.3.10.3.SWOT Analysis
                  7.3.10.4.Strategic Overview

8.Key Takeaways

List of Table

Table 01: EMEA Market Size Forecast, By FTA Device, 2014–2024 (US$ Bn)
Table 02: EMEA Market Size Forecast, By Region, 2014–2024 (US$ Bn)
Table 03: Europe Market Size Forecast, By FTA Device, 2014–2024 (US$ Bn)
Table 04: Europe Market Size Forecast, By Country, 2014–2024 (US$ Bn)
Table 05: Middle East & Africa Market Size Forecast, By FTA Device, 2014–2024 (US$ Bn)
Table 06: Middle East & Africa Market Size Forecast, By Country, 2014–2024 (US$ Bn)

List of Figures 

Figure 01: Europe & MEA Free-to-Air (FTA) Service Market Size (US$ Bn) Forecast, 2014 – 2024
Figure 02: Europe & MEA Free-to-Air (FTA) Service Market Y-o-Y Growth Projection, 2014 – 2024
Figure 03: EMEA Free-To-Air Market Service Value Share Analysis, By FTA Device, 2016 and 2024
Figure 04: EMEA Free-To-Air Service Market Value Share Analysis, By FTA Device, 2016 and 2024
Figure 05: Europe Free-to-Air (FTA) Service Market Size (US$ Bn) Forecast, 2014 – 2024
Figure 06: Europe Free-to-Air (FTA) Service Market Y-o-Y Growth Projection, 2014 – 2024
Figure 07: Europe Free-To-Air Service Market Value Share Analysis, By FTA Device, 2016 and 2024
Figure 08: Europe Free-To-Air Service Market Value Share Analysis, By Country, 2016 and 2024
Figure 09: Europe Free to Air Services Market Attractiveness Analysis, By FTA Devices
Figure 10: Europe Free to Air Services Market Attractiveness Analysis By Country
Figure 11: MEA Free-to-Air (FTA) Service Market Size (US$ Bn) Forecast, 2014 – 2024
Figure 12: MEA Free-to-Air (FTA) Service Market Y-o-Y Growth Projection, 2014 – 2024
Figure 13: Middle East & Africa Free-To-Air Service Market Value Share, By FTA Device, 2016 and 2024
Figure 14: Middle East & Africa Free-To-Air Service Market Value Share Analysis, By Country, 2016 and 2024
Figure 15: MEA Free to Air Services Market Attractiveness Analysis, By FTA Devices
Figure 16: MEA Free to Air Services Market Attractiveness Analysis By Country
Figure 17: EMEA FTA Service Market Share Analysis (2015)

 

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Emea Free To Air Service Market