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Embedded Analytics Market: Overview

Embedded analytics come with the aim of offering analysis of data and higher accessibility of business intelligence to the various users of a company. Traditional business intelligence or analytics is basically aimed at the extraction of data and accomplishing the very basic level of analysis. However, those applications are rarely capable of providing solution of high level analytic problems. Embedded analytics offers assistance in solving such problems because they are capable of offering an analysis of large quantities of multi domain data and deriving business specific data from the same. It is also being offered as an in-built part of most of the business applications like enterprise resource planning (ERP) and customer relationship management (CRM) amongst many others. Business intelligence refers to a summation of all the independent systems, such as technologies and people processes amongst others, which offers a perception about the multi domain data that has been gathered and analyzed. Such systems are basically used for the purpose of accomplishing data analysis and comprise many different types of applications. 

Embedded analytics, on the other hand, are also a part of modern business applications and comes with the aim of providing specific information so as to support certain business actions or decisions. Presently, business intelligence players, like Sisense and Tableau Software are amongst others that develop embedded analytic tools and the same is then integrated onto business applications by the application developers. After that,  it is provided to the end-users.

Taking vendor landscape into consideration, the market for embedded analytics can be regarded as moderately fragmented and the market players has been focusing on strategically important moves like partnerships, mergers and acquisitions so as to reinforce their hold on the said market.

Embedded Analytics Market: Trends and Opportunities

The international market for embedded analytics is basically fuelled by the augmented integration of such capabilities under generally available business applications as compared to traditionally available various platforms of business intelligence. The integration of embedded analytics within business applications, like enterprise resource planning or ERP and accounting software has enabled the users so as to create specific analytical data and visualization tools instantly, and this in turn has been influencing the growth of the world market for embedded analytics. In addition to that, the vast growth in the demand for big data, industrial internet of things (IIOT), and internet of things (IOT) have resulted in the generation of large amount of multidisciplinary data. However, processing and analysis of such data, for the purpose of offering tailor-made solutions to many customers and thereby obtaining competitive edge over its rivals, has become of utmost importance for various business entities. It has, in turn, been impacting the growth for the international market for embedded analytics positively. Furthermore, there is a strong rising demand for connected electronic devices and smart phones. It has also been giving out large amount of multidisciplinary data, of particular interest to many different companies and this has resulted in further boosting the growth of the international market for embedded analytics market.

A key trend in this market that has been identified mostly involving enterprises is the development of in-house embedded analytics solutions and this can be customized further by the end user.

Embedded analytics Market: Geography

The market research study on embedded analytics also comes with regional analysis and segmentations of the said market. In accordance with the said study, the market spreads across the geographies of North America, South America, Europe, the Middle-East & Africa, and Asia Pacific. In the year 2015 North America had been the largest segment and is anticipated to loose a subsatntia chunk of its share to the region of Asia Pacific over the period of forecast.

Embedded analytics Market: Company Profiling

The prominent companies of the world embedded analytics market comprise MicroStrategy, Inc., BellaDati, GoodData Corporation, Pentaho Corporation, Yellowfin Business Intelligence, Sisense, Inc., TIBCO Software, Inc., Logi Analytics, Inc., Birst, Inc., and Tableau Software .

For the purpose of this study, the market has been segmented as follows:

  • Embedded Analytics Market, by Application
    • Commercial
    • Non-commercial
  • Embedded Analytics Market, by End-user
    • E-prescription
    • Banking, Financial Services & Insurance (BFSI)
    • Retail
    • Manufacturing
    • Consumer Goods,
    • Healthcare
    • Education
    • Others (Construction and Government)
  • Embedded analytics Market, by Geography
    • North America
      • U.S.
      • Canada
    • Europe
      • U.K.
      • Germany
      • Rest of Europe
    • Asia-Pacific
      • Japan
      • India
      • Rest of Asia Pacific
    • Rest of the World
      • Latin America
      • Middle East & Africa

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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