Electrophotographic printing technology enables printing images on an imaging substrate which includes paper, glass, fabric, metal or any other object. The technology ensures quality print at a very high speed in comparison to other types of printers currently in use. Electrophotography or electrophotographic printing is a popularly used in commercial application, owing to its cost economy, ability to print on a large scale, and high-speed functionality. The commercial use of the technique accounts for the majority share of the total electrophotography printing market. Electrophotography is a complex digital printing technology, consisting of two materials and seven process steps.
Electrophotography is the oldest of all the non-impact printing technologies. Electrophotographic printing is also known as ‘’xerography and/or laser’’ printing. The major advantage associated with the electrophotography printing is its large speed range spanning from 4 PPM to 1,000 PPM. Digital printing processes are undergoing major changes, such as improvements in productivity and reliability, which are making it more cost effective. The output of electrophotographic printing is expected to grow in the coming years, and the growth is likely to be value-driven.
The increasing use of electrophotographic printing in the packaging industry is one of the key drivers expected to drive growth of the electrophotographic printing market over the forecast period. The digital print packaging market has benefited the manufacturers of consumer goods through: improved workflow, facilitating the rise in innovative marketing practices, enabling the foray of products into the market at a faster rate, and expediting technological advancements. The brand owners and manufacturers seek innovative packaging and graphics to gain a competitive edge and enhance the shelf appeal of their products. Thus, the rising need from the packaging industry is expected to contribute toward the growth of the global electrophotography printing market in the coming years. The other major driver for the rising demand for the electrophotographic printing technique is the increasing investment in marketing activities by majority of the business customers and companies. In addition, the growth witnessed in the food, healthcare, and retail industries is expected to further fuel growth of the global electrophotographic printing market in the coming years.
The color electrophotographic printing market is expected to be the most dominant market segment in the global electrophotographic printing market in the near future. Marketers that are increasingly focused towards improving the packaging standards of their products are further fuelling the market growth. The color photographic printers not only have a strong presence in the current market, but are also expected to continue to witness growth in the coming years as well.
One of the major challenges for the global electrophotographic printing market is that the electrophotography is environmentally hazardous, as the printers use a harmful substance called ‘selenium.’ In addition, increasing availability and application of inkjet technology as its substitute is also acting as one of the major restraints for growth of the global electrophotographic printing market.
The global electrophotographic printing market is segmented based on application, type, and geography. By application, the global electrophotographic printing market is segmented into labels and packaging, commercial/other printing, security, office stationery, advertising, directories, catalogues, newspapers, magazines, books, and others. By type, the global electrophotographic printing market is categorized into monochrome and color.
By geography, the global electrophotographic printing market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and Latin America. North America being one of the most innovative and mature markets in terms of printing, accounts for major share of the global electrophotographic printing market currently. In APAC, Japan remains the largest electrophotographic printing market. Besides, APAC is expected to expand at the fastest growth rate in the coming years, owing to the rising disposable income and increasing sales of computers and printers in the region.
Some of the key players in the global electrophotographic printing market are: AB Graphic International Ltd., - Landa, HP, Xeikon, Anglia Labels, Cenveo Labels and Packaging Group, Associated Labels, Consolidated Labels, Kodak, Canon, Konica, Fuji Xerox Co., Ltd., etc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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