An electronic stability program for automotive, also referred to as electronic stability control, or dynamic stability control, is a computerized controlled program that detects and reduces loss of traction in vehicle, thereby resulting in improved stability of the vehicle. The electronic stability program becomes active when a driver loses control of the vehicle and helps the driver to avoid crashes by reducing the chances of skidding, or losing control due to over-steering. It employs a number of intelligent sensors that detect any loss of control and automatically applies the brake to the relevant wheel, putting the vehicle back on the desired path.

Rise in demand for vehicle safety systems owing to the rising number of accidents and injuries is expected to drive the electronic stability program for automotive market during the forecast period. Furthermore, increase in technological advancements in the automobile industry and safety are expected to boost the electronic stability program for automotive market during the forecast period. The electronic stability program system market is likely to expand at a significant growth rate as all modern vehicles are equipped with electronic stability programs. This is due to the extensive demand for safety, as it detects and minimizes the loss of control and assists the driver by stabilizing the car during sudden evasive maneuvering. According to Australia Research, electronic stability program has reduced single car crashes by 25%. This is expected to drive the electronic stability program system market during the forecast period. The electronic stability program is expensive and includes a number of intelligent sensors, which can malfunction and results in faulty operation of the system. This is estimated to restraint the electronic stability program for automotive market during the forecast period.

The electronic stability control system market can be segmented based on product type, vehicle type, sales channel, and region. Based on product type, the electronic stability program for automotive market can be segregated into four segments. Among product type segments, the anti-lock brake system segment accounts for a prominent share of the market. The anti-lock brake system is a safety system that allows the wheel of the vehicle to maintain tractive contact with the road surface, according to the driver’s inputs, while braking, preventing the wheels from locking up and avoiding uncontrolled skidding.

Based on vehicle type, the electronic stability program for automotive market can be classified into passenger vehicles and commercial vehicles. The passenger vehicles segment accounts for a major share of the market owing to higher sales of vehicles and the increasing demand for safety systems among end-users. The passenger vehicles segment is expected to maintain its dominant position in the market during the forecast period.

Based on the sales channel, the electronic stability program for automotive market can be bifurcated into original equipment manufacturers (OEMs) and other segment. The OEMs segment accounts for a higher share of the electronic stability control system for automotive market, as compared to the other segment. This due to the higher consumer demand for vehicle’s safety and government mandatory norms, resulting in the incorporation of safety systems in modern vehicles.

Based on geography, the electronic stability program for automotive market can be segmented into five regions. Europe accounts for a major share of the global electronic stability program for automotive market owing to the high rate of adoption of the system and the expansion of the automotive sector, leading to an increased production of vehicles with safety system, especially in Germany, France, the U.K., and Spain. Major automobile manufacturers are established in this region, thereby fueling the electronic stability program market. Implementation of safety systems by regulatory bodies in the region is also a key factor that is estimated to propel the electronic stability program for automotive market during the forecast period.

Prominent players operating in the global electronic stability program for automotive market include Robert Bosch GmbH, Continental AG, Denso Corporation, ZF Friedrichshafen AG, Wabco, Delphi, Autoliv Inc., Hitachi, Ltd., Honeywell International Inc., TOYODA GOSEI Co., Ltd., and others.

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