Global Electrically Conductive Coating Market: Snapshot

The rising penetration of smartphones and consumer electronics is stoking the demand for electrical conductive coatings. These coatings are generally made up of materials, including polyesters, polyutheranes, epoxy, and acrylics. Epoxy is one of the most preferred materials used due to their superior mechanical properties, durability, and weatherability. These coatings are used as a replacement for metals in various industries such as solar, aerospace, consumer electronics, bioscience, and automotive. Acrylics are also gaining popularity due to their low cost, excellent weatherability, and good conductivity and moisture resistance.

Macroeconomic factors such as increasing urbanization and industrialization and rising per capita income are also providing a fillip to the global electrical conductive coatings market. The expansion of the consumer electronic sector is positively impacting the growth of the market. In this sector, electrical conductive coatings are used in cell phones, computers, calculators, radios, LCDs, electronic displays, and touch panels. These coatings are also used as thin layers over plastic housings and cases to allow dissipation of static charge and provide EMI shielding.

The global electrical conductive coatings market exhibits a high degree of competition. The presence of a large number of regional players has rendered the market highly competitive. The majority of key players in the global electrical conductive coatings market are banking on strategies such as new product launches and technological innovation to diversify their offerings. Market players are anticipated to capitalize on the immense potential offered by developing regions to stay ahead in the global arena.

Electrically conductive coatings are produced using special techniques. Anti-static polymer, which belongs to the family of powder polymer formulations, can be treated or coated with electrically conductive polymers in order to achieve outstanding electrical conductive properties. Coatings are applied by the electro-static method which allows proper flow and ease of use by carefully formulating the conductive material ratios, making it suitable for paint release, office automation, and chemical processes. Conductive powder coatings exhibits a curing temperature between 330°C and 380°. They are applied over the associated primer coat. Conductive coatings employed on surfaces offer a unique combination of properties which enhances the product performance, particularly under extreme ambient conditions in which most other polymers would fail.

Electrically conductive coatings are majorly classified into the polymeric derivatives utilized and conductive filler dispersed varieties. Their applications include shielding of EMI & RFI effects, electronics, packaging, and electrode material fields. Electrically conductive coatings are generally applied to non-conductive substrates such as polymers, ceramics, polycarbonates, or composite materials, which helps impart conductive properties to the surfaces of dielectric components. These coatings can also be applied to less conductive metallic substrates to create a conductive path on the surface and help to manufacture components out of expensive conductive materials which are generally used to produce creating static dissipative elements, heating elements, ground straps, slip rings, flexible circuits, contact points, and commutator segments. Electrically conductive coatings are applied in the electrolysis process as thin layers of coating for capacitors and ceramic surfaces.  Major drawbacks of this product include unevenness of the conductive fillers caused by insufficient mixing, development of cracks on the coating & the base material caused by an incompatible solution, and whitening of the surfaces in hot and humid environments.

The recent rise in demand for electronic displays & solar products is driving the electrical conductive coatings market globally. Consumer electronic are a rapidly growing segment of the market. Electrically conductive coatings are used in electronic displays, LCD, touch panels, computers, cell phones, radios, calculators, and pagers, to provide electromagnetic interference shielding and dissipation of static charge. This market is projected to reach USD 20 billion globally by the end of 2020. The global consumer base for the electronics and semiconductor sectors is likely to extend further in the next few years due to increased demand in major economies such as India, China, the U.S., Germany, France, and Brazil, thereby boosting the need for conductive coatings. Major restraints for the electrically conductive coatings market are the initial capital required for the equipment and the increasingly stringent environmental regulations on air pollutants and volatile toxic compounds emitted during the coating processes.

The U.S is a market leader in the production and application of the conductive coatings. Asia-Pacific is, a prominent and speedily developing market for electrically conductive coatings with China the dominant country and India witnessing a high growth rate attributed to rapid economic growth and industrialization in the country. Major global players in the production of electrically conductive coatings include Akzonobel, Axalta Coating Systems, Henkel AG & Company, PPG Industries Inc., and Creative Materials Inc.Technological breakthrough in the consumer electronics industry and bioscience are propelling the market for electrically conductive coatings. Growing end use applications of the electrical conductive coatings globally would drive the market further. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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