The electrical toothbrush is a kind of toothbrush that makes rapid, automatic bristle motions to clean the teeth. Brushing teeth manually may cause the damage of enamel and gum. Electric toothbrush comes with a pressure sensor, which prevents users from brushing too aggressively that may affect the person. It is easier to use than manual toothbrush and has multiple brushing mode such as daily brushing, gum care, deep clean, tongue cleaning, whitening and sensitive by simplifying the way to brush. Growth of electric toothbrushes is also being driven by sustained innovation and product updates. This is one of the fastest growing market in dental sector and rising day by day due to increasing awareness for dental health. The demand for electric toothbrush is on high during this forecast period.

The global electric toothbrush market is segmented into various type such as according to the product, technology, frequency of movement, age, features, distribution and region. The electric toothbrush users all over the globe are person who mostly care for their teeth and know the benefit of using it regularly. The Electric toothbrush consist of various product such as Power, Sonic and Ultra Sonic. Further, the electric brush categorized according to technology in two types: vibrational electric toothbrush or rotation-oscillation electric toothbrush. The electric toothbrush is also categorized on the basis of frequency of movement such as 20–20,000 Hz or 2400–2,400,000 movements per minute. It is also classified according to usage age: Kids and adults electric toothbrush. Different electric toothbrush is also categorized on the basis of features that varies according to the need of user such as movement, pressure sensor, 3D action technology, timer, display, ultrasound indicator and other aspects. This market is also segmented on the basis of distribution such as online distribution and offline distribution.

In terms of region, the global electric toothbrush market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The region of North America and Europe have high market demand for electrical toothbrush due to having awareness regarding use of it.  It is expected that developed markets led by Italy, Germany and the UK will continue driving growth of electric toothbrushes. Additionally, in this region there is strong chain of distribution channel that helps to gain a huge market share. The Asia pacific is also a leading market due to rising number of users having awareness toward dental care products.

Rising number of cases of dental issues has also contributed to the increasing awareness about the product. Consumers which are located in developed markets are expected to continue taking good care of their dental health and hygiene, and manufacturers will continue to develop new products that address consumer dental requirements in terms of cleaning and whitening. In the region of Middle East there is also a rising trend for use of electric toothbrush that will help to boost the market for electric toothbrush. In Africa, there is increase in awareness for electric toothbrush. Support of the regional bodies is also attracting investor to invest in this business. However, this industry has constraints such as environmental concern for disposal of electric toothbrush and Power sourcing and charging. But, it have also rising opportunities such as improving distribution channel, Innovation of new product development.

Major Key player operating in the global market are Colgate-Palmolive, Koninklijke Philips, P&G, Panasonic, Water Pik, Panasonic, Philips, Oral-B, QUIP, OMRON Healthcare, Mouth Watchers, Arm and Hammer, Brush-Baby, Conair and many more other. Also, vendors are increasingly their focus on marketing efforts towards creating category and brand awareness to increase their product reach.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Electrical Toothbrush Market

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