Global Electric Blankets Market: Overview

The augmented integration of technological advancements in various consumer convenience items and devices is estimated to play an important role in the growth of the global electric blankets market. In addition, the demand for electric blankets is further influenced by introduction various advanced features like reduced weight of the product, battery powered, stain resistance, and waterproof abilities. Majority of the customers of electric blanket come from the countries with extremely cold and long winters. In addition, people affected by various pain-related illnesses are also making increasing demand for these blankets, which is likely to augur well for the growth of the global electric blankets market over the timeframe of analysis, from 2020 to 2030.

An electric blanket refers to a type of blanket that comes with electrical heating wires integrated into it. Duvets, throws, over-blankets, and under-blankets are some of the popular types of electrical blankets. An electric under-blanked can be put in between the bottom bed sheet and a mattress. This type of blanket is more commonly found in the commonwealth countries and the UK. Whereas an electric over-blanked is put on the bed sheet at the top and this electric blanket is mostly found in the countries of North America, such as Canada and the US. Growing popularity of these blankets in countries with harsh, cold winters is likely to fuel development of the global electric blankets market in the timeframe of analysis.

Distribution, end user, and region are the three important parameters based on which the global Electric Blankets market has been classified.

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Global Electric Blankets Market: Notable Developments

One of the relevant and important developments of the market that gives a quick view of the dynamics pertaining to global electric blankets market is mentioned as below:

  • In October 2019, Chinese tech giant, Xiaomi Corporation introduced a new, innovative blanket, PMA smart electric blanket. This newly introduced blanket can be made to function through an app of Xiaomi.

Some of the prominent organizations in the global electric blankets market comprise the below-mentioned:

  • Shijiazhuang Mengjie Industry Co. Ltd.
  • Snugnights UK LLP
  • Jarden Corporation
  • Morphy Richards Ltd
  • Beurer GmbH
  • Silentnight Group Ltd

Global Electric Blankets Market: Key Trends

The global electric blankets market is characterized by the presence of the following restraints, drivers, and opportunities.

Countries with Harsh and Long Winters to Propel Demand in the Market

Electric blankets are getting increasingly popular due its reasonable price and increased use in countries with extremely cold and long winters. More companies in the global electric blankets market are focusing on the development of thick fleece covered well-insulated sheets so as to provide with plentiful natural warmth and insulation. Manufacturers are also focusing on products that are portable and washable. A case in point is the designing of a machine washable blanket by Medisana HDW and it is made from microfiber fleece. Such innovations are likely to trigger growth of the global electric blankets market in the years to come.

However, concern for safety of the user is likely to pose some challenge to the global electric blankets market in the forthcoming years. Low-frequency electro-magnetic field generated by these blankets could be damaging for the fetus, if pregnant women use such blankets.

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Global Electric Blankets Market: Geographical Analysis

In the global electric blankets market, North America is likely to emerge as one of the leading regions and is likely to exert its dominance throughout the tenure of assessment, from 2020 to 2030. The growth of the electric blankets market in the North America regions is ascribed to the long, cold winters, continuous technological progress, and rising disposable income of the people.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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