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Global Egg Wash Alternative: Market Outlook

Egg wash is made from beaten eggs, which are mostly used to make baked products such as pastry, shiny, and brown in appearance. Egg wash alternative is a fluid solution containing ingredients intended to replace an egg wash for glazing the surface of baked products. Most of these ingredients are plant-based and provide clean label solutions to the consumers. Egg wash alternative mainly contains ingredients like vegetable oil, soy milk, rice or almond milk, fruits based, cream, milk, butter, yogurt, and honey. Egg wash alternatives are the vegan product that suits the most prevailing trend in the food industry recently.

The global plant-based egg alternative ingredients market is anticipated to rise at CAGR of 5.8% accounting to nearly US $ 1.5 Bn till 2026.  North America dominates the egg wash alternative market accounting for nearly 45% of the total market share. The important factors that are driving the egg wash alternatives market are vegetarian diets, demand for sustainable products, enhanced functionality of plant-based ingredients, and reduction of allergens, longer shelf life, improved functionality, and lower price volatility.

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‘Non Allergic’ Label Is Giving Traction to Egg Wash Alternative Market

The egg is one of the most common food allergens. According to the Food Allergen Labeling & Consumer Act (FALCPA), the egg must be disclosed on food product’s allergen factsheet or on its statements of ingredients to alert consumers about its presence. Egg allergies affected nearly 0.5-2.5% of young children with symptoms such as mild rash and anaphylaxis. Due to the rising concern towards the allergic effect of egg products many consumers are shifting towards egg wash alternatives to seek an allergen-free option. Adding to these labels, manufacturers are producing non-GMO, dairy-free, and vegan egg wash alternative that goes in parallel with the recent trend of the food industry.

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Global Egg Wash Alternative: Market Segmentation

Enhanced functionality provided by the egg wash alternatives is boosting its demand in the market. Based on the product type, features offered by protein, milk, and soy is that they provide good crust browning. The oil used as an egg wash alternative gives good shine and crunchy texture to the baked products whereas cream recreates the color of an egg without giving oil flavor. The melted butter adds crispy texture, excellent flavor, and flaxseed gives good shine and binder to bakery products. This way egg was alternatives that provide much better properties like functionality and sensory than egg wash in various bakery products.

On the basis of product type, global egg wash alternative market can be segmented as:-

  • Milk, cream or butter
  • Vegetable oil
  • Maple syrup or honey
  • Yogurt
  • Soy, rice or almond milk
  • Fruit based glazes

On the basis of functionality, global egg wash alternative market can be classified as:-

  • Surface browner
  • Blinder
  • Sealer
  • Glazing

On the basis of application, global egg wash alternative market can be classified as:-

  • Soft breads and rolls
  • Buns
  • Puff pastries
  • Savoury
  • Cake &Muffins

Global Egg Wash Alternative: Key Players

Some of the key market players in the egg wash alternative market are Puratos, Dawn Foods, Pak Group, Par-Way Tryson, Agropur Ingredients, Zero Egg, Corbion, KMC and others.

  • Puratos has developed its egg wash alternative named Sunset Glaze which is uniquely manufactured under UHT treatment which makes it ideal for storage and convenient in use.
  • In 2018, Pak Group has launched dairy-free vegan and gluten free egg wash alternative under its brand Bellarise in North America.

Global Egg Wash Alternative Markets: Trends and Opportunities

The finished appearance of the end product is gaining importance than earlier in the bakery industry. The appearance of bakery foods often affects consumer perception about the product. Egg wash alternative is designed to meet this crucial need for the shiny and quality look of the pastries, cakes, muffins, buns, and bread. This need is driving the growth of the egg wash alternative market. The major cause that is influencing the egg wash alternative market are advantages such as food safety and protection against contamination and allergic reaction. The egg-based products have a major disadvantage of shorter shelf life due to which egg wash alternative is gaining popularity and more preference from the consumers. The price fluctuation and availability of eggs is creating challenges for the manufacturers. The price volatility and uncertainty have shifted many manufacturers towards the production of egg wash alternatives. The trend for sustainability is not only encouraging consumers but also manufacturers to switch on egg wash alternatives which are derived from plant-based ingredients. These two factors are further driving the egg wash alternative market by the supply side. Moreover, the egg wash alternative is costlier to traditional one which may restrict the growth of egg wash alternative market.

Regionally North America dominates the egg wash alternative market due to presence of large number of vegan population. Owing to rising health awareness and people shifting towards vegan diet the egg wash alternative market is expected to witness rapid growth in Europe and Asia followed by the Middle East and Africa.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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