Global Effect Pigments Market: Overview
Effect pigments show special effects to different substrates that improve their quality and make them more enticing to consumers. An effect pigment can display a wide array of properties such as color travel and reflecting or refracting of light. They can also act as mirrors and show different color effect in a process referred to as iridescence. The most widely used pigments are produced from silver, titanium, and platinum.
The different kinds of effect pigments include helicons, polymer stacks, coated substrates, metal salt stacks, and mirrors. Polymer stacks contain iridescent film, coated substrates contain pearls, metal salt stacks contain OVPs, and mirrors comprise of metallic flakes.
Effect pigments find application in different end-use industries such as fashion industry, automotive industry, etc. Effect pigments are typically laminar, i.e., they have a flat surface. They can be natural or synthetic. The effect pigments can be taken away once the intended effect is accomplished to create another effect pigment. Most of the effect pigments that are used are transparent and can be applied on different substrates, namely mica, kaolin, fluorophlogopite, and glass flake, among others.
Global Effect Pigments Market: Drivers and Restraints
Majorly boosting the global market for effect pigments are upcoming emerging trends in fashion, the automotive industry, and the consumer market. Swift pace of urbanization, growth in the market for paints and the coatings, and the building materials and plastic industry are also said to be catalyzing growth in the market. Developing economies across the world where industrialization and construction activities are booming along with consumerism, are main contributors to the demand for effect pigments. Effect pigments find application in automotive industry on account of their durable nature and special effects feature. A wide range of pigments that generate special effects such as decorative textures or angle dependent color have growing economic importance and are found in various end user applications and industrial products.
Acting as a challenge to the effect pigment industry is the continued globalization which makes certain markets mature leaving little scope for further growth. Manufacturers suffer from excess capacities in such regions. Besides, their fallout on the environment is also acting as a deterrent to their market. Europe, for instance, has strict regulations placed on their use which has dealt quite a blow to the effect pigment market in the region. However, lack of such stringent measures in countries of Asia Pacific, particularly China and India, has facilitated the production and use of effect pigments on a substantial scale in them.
Global Effect Pigments Market: Geographical Segmentation
Geographically, the key segments in the global effect pigments market are North America, Asia Pacific, Europe, and the Rest of the World. Among them, Asia Pacific is a key market, powered primarily by China which manufactures maximum effect pigments and also accounts for most of the demand in the market. Burgeoning automotive, paints and coatings, and plastic industries in the region is the prime reason for the increasing demand for effect pigments. North America follows Asia Pacific and Europe comes in the third position.
Global Effect Pigments Market: Competitive Landscape
In order to assess the competition prevailing in the global effect pigments market, the report profiles players such as Bayer AG, BASF SE, Atlanta, and Siberline Manufacturing Co., Inc. The report studies their market position, their sales and revenues, important strategies, and growth prospects in the future.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.