Edible Paper Market Outlook

Edible paper, also known as wafer paper, rice paper, and oblaat is a starch-based edible layer largely used in bakery and the pharmaceutical industry. It is typically transparent, and is used in preserving confectionery which contains gelatin, due to its property of absorbing humidity and odor. Since both the confectionery and pharmaceutical sectors have shown strong growth characteristics through the last decade, edible paper market is expected to form a rewarding market for producers. The edible paper market is expected to show strong growth dynamics in developed regions such as North America, Japan, and Europe which are a huge consumer base for bakery and pharmaceutical industry currently. The manufacturers participating in the edible paper market is expected to witness large opportunity in the bakery industry. The edible paper market is expected to see the faster growth rate in confectionery segment owing to the rising demand for innovative confectionery products with newer formulations which use innovative ingredients. Manufacturers in the confectionery industry are expected to include edible paper into their offerings resulted by a gradual inclination of the consumer for environment-friendly packaging and natural based products for which edible paper fulfills both the criteria.

Reasons for Covering Edible Paper Market Title:

Benefits of edible paper are recognized to be a unique solution for reducing carbon footprint by using it as a primary packaging item. Major application as a decorative and molding ingredient is expected to raise demand for edible paper products in the foodservice market over the forecast period. Owing to the increasing traction over the ingredient and packaging market over the global processed food industry is expected to drive the edible paper market in recent times. Innovative bakery kiosks and retail chains are trending around the developing regions which in turn is expected to create demand for bakery ingredient such as edible paper in such regions.  Over the forecast period, the edible paper market is expected to be driven by the DIY industry merging into bakery and confectionery sector leading consumer to experiment with new ingredients such as edible paper which is further expected to be driven by e-retail sales channels making ingredients available at door step.

Global Edible Paper Market: Segmentation: 

On the basis of nature, the global Edible Paper market has been segmented as –

  • Conventional
  • Organic

On the basis of type, the global Edible Paper market has been segmented as –

  • Round
  • Cup
  • Bag
  • Sheet
  • Roll

On the basis of application, the global Edible Paper market has been segmented as –

  • Encapsulation
  • Coating
  • Decoration
  • Packaging

On the basis of end-use, the global Edible Paper market has been segmented as –

  • Food Industry
  • Bakery
  • Confectionery
  • Snacks
  • Others
  • Pharmaceutical Industry
  • Others

On the basis of distribution channel, the global Edible Paper market has been segmented as –

  • Direct Sales Channels
  • Indirect Sales Channels
    • Modern Grocery Retailers
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Departmental Stores
    • Traditional Grocery Retailers
      • Food & Drink Specialty Stores
      • Independent Small Groceries
      • Other
    • Online Retail

Global Edible Paper Market: Key Players:

Some of the key players operating in the global Edible Paper market are Kokkooblate Co. Ltd, Schweitzer-Mauduit International, Inc., Primus Wafer Paper B.V., HOCH GmbH Oblatenfabrik, KOPYFORM GmbH, Fancy Flours, Inc., CDA Products Limited, Etsy, Inc., L'Epicerie, The Lucks Company etc.

Key Product Launches in Edible Paper Related Market

The key product launches that have been observed in the Edible Paper market over the recent years have seen launches targeting ethical buyers and vegan populations:

  • In 2017, the Lucks Company launched edible paper product line named print-on through its internet platforms and other direct channels. The company introduced 5 sizes for its edible paper offerings to target the DIY consumer demand.
  • In 2017, the Primus Wafer Paper B.V. launched a new edible paper product line made of volkoren to address the growing market for healthy food in the processed and food service industry. The volkoren edible paper products are launched in standard offerings the company offers for its other edible papers to maintains its products’ versatility.

Opportunities for Market Participants in Edible Paper Market

North America is expected to dominate the global edible paper market over the forecast period resulted in strong demand from the processed food industry and pharmaceutical industry. Europe is expected to follow the successive position in the edible paper market resulted by the huge bakery and confectionery industry in the region. Japan to experience steady market dynamics owing to established market for edible papers. Regions such as the Asia Pacific and Latin America is expected to witness higher CAGR over the forecast period resulted by increasing adaption of western cuisine and baking industry in the region. The Middle East and Africa region are expected to capture substantial value share for the edible papers resulted by its growing HoReCa industry.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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