The global edible food paints market is expected to witness strong growth during the forecast period between 2021 and 2031.
Edible food paints are products that are designed to paint an extensive range of food products, in a bid to improve their aesthetic presence and attract more consumers.
Edible food paints are available in various forms such as dust, sprinklers, and liquid paints. Some of the factors considered by manufacturers before they deploy edible food paints include recent market trends, competitive benchmarking, and customer preferences.
Edible food paints have been deployed in the production of different food products such as dairy products and baking and confectionery products.
Rising consumer demand for innovative food products globally is the key growth driver for the edible food paints market.
Edible food paints manufacturers are looking to offer products that are gluten-free and do not contain alcohol. This aspect of them is expected to attract consumers, who are looking for products free of gluten and alcohol content, thereby fueling the edible food paints market.
Edible food paints manufacturers could look to produce products that can retain their color for long time periods, which could help satisfy a larger consumer base in future.
The liquid gel type of edible food paints is expected to contribute the most to the overall market in the years ahead owing to the cost-effective nature of the product.
The bakery and confectionery product segment is expected to make the largest contribution to the overall market in the coming years due to increased demand for edible food paints in bakery products, worldwide, to improve the color and texture of the product.
The global edible paints market is extremely competitive, with the presence of several well-established players, a lot of whom are anticipated to hold a large share in the overall market, in the years ahead.
Leading players in the global market are expected to engage in different growth strategies such as new product launches in a bid to gain a competitive edge over the other players.
Collaborations with the lesser-known players could help the well-established players expand their market presence and increase their consumer base.
A few leading players in the edible food paints market include The Cake King Company Ltd., The Craft Company, MSK Specialist Ingredients, Lactips, and Real Good Food.
Lactips, recently, manufactured a thermoplastic pellet from milk-based protein casein, which the company claimed was biodegradable and provided resistance to different types of gases.
The global edible food paints market is classified into five regions, namely, North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
North America is expected to be the leader in the global edible food paints market owing to the presence of several well-established players in countries such as US and Mexico, contributing largely to market growth in the region.
Europe is anticipated to witness substantial growth in the global market in future due to the extensive research and development undertakings by prominent players in countries such as Italy and Germany.
Asia Pacific is expected to witness moderate growth in the edible food paints market due to the lack of complete awareness about the benefits of edible food paints in developing economies such as India and Thailand.
Establishment of R&D centers in Asia Pacific countries such as India by leading players owing to the ease of availability of key resources such as land and labor could propel market growth in the region.
Other regions of the world such as Middle East and Africa and Latin America are expected to witness slow growth in the overall market, in future, due to a lack of presence of well-established players in countries, belonging to both regions.