The Electronic Control Module (ECU) is an embedded system of the vehicle responsible for controlling various electrical subsystems. The ECU interprets a number of signals received from the sensors such as manifold air pressure sensor, throttle sensor, brake sensor and adjusts the various systems accordingly.

Increased demand for advanced driver assistance functions and safety systems is a major driver for the expansion of ECU for automotive market. Preference for high speed and luxury cars is increasing as they include advanced infotainment and cabin control functions such as sunroofs, power windows, and rain sensing. The deployment of such technologies has increased the number of ECUs used in a car and has thus raised their demand. Rise in concerns regarding fuel economy and emissions has resulted in the deployment of ECUs to control fuel discharge and exhaust to achieve optimal combustion. Autonomous vehicle technology includes use of an interconnected ECU as it has to manage the driver features along with the infotainment. The autonomous vehicle ECU relates the signals received from the radar, LiDAR sensors and adds interface to the cloud and the map data’s. The ECUs of autonomous vehicles undergo rigorous testing as their failure may cause serious harm to the occupants of the vehicle and pedestrian. ECUs of autonomous vehicles also have a firewall against hacking and cybercrimes as the vehicle can be controlled and stolen.

Adoption of telematics and human machine interface ECU modules is on rise with rise in trend of cab sharing services. Companies such as Volvo have laid emphasis on collision safety. This has led to the development of advanced driver assistance features such as blind spot detection and automatic emergency braking. The use of such advanced driver assistance system (ADAS) features in premium cars are boosting the ECU market for automotive. Electric and hybrid cars use a number of ECUs such as battery control module and powertrain control module. The rise in demand for electric and hybrid vehicles is estimated to boost the ECU market for automotive.

The ECU has a high price and thus low segment vehicles avoid offering assistance features and is a restraining factor for expansion of ECU for the automotive market.

The global ECU market for automotive can be classified based on application, vehicle, vehicle technology, sales channel, and geography. In terms of application, the global ECU market can be segmented into five types. Powertrain and safety are the leading segments based on application, owing to rise demand for fuel saving technologies and advanced driver assistance systems.

Based on vehicle, the global ECU market for automotive can be segmented into passenger vehicles and commercial vehicles. The number of first-time vehicle buyers in developing countries such as India, China, Brazil, and Mexico is rising, thus boosting demand for passenger vehicles. The passenger vehicles segment is expected to dominate the market during the forecast period. The dependence on electronics and demand for luxury vehicles have spurred the need for ECUs in passenger vehicles and is thus driving the ECU market.

Based on vehicle technology, the market can be divided into electric, hybrid electric, plug in hybrid, and autonomous vehicles. Sales in the plug in hybrid segment have increased consistently in Europe and North America. The segment is estimated to dominate the ECU market.

In terms of sales channel, the global ECU market can be segmented into OEM and aftersales. OEMs are the leading suppliers of ECUs as the systems are factory fitted and cannot be overridden. The OEM segment is expected to continue to dominate the market during the forecast period. Accidental damage and system failure are expected to contribute to demand for ECUs in the aftermarket.

In terms of geography, the ECU market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is a leading auto manufacturer. The market in the region is expected to be highly attractive. Europe has a high number of luxury car makers, and given the number of ECUs deployed in such vehicles, the region is significant for the market.

Key players operating in the ECU market are Robert Bosch GmbH, Continental AG, Denso Corporation, Delphi Automotive PLC, Autoliv Inc., Hitachi Automotive, Takata Corporation, and Magneti Marelli S.p.A..

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Ecu Automotive Market

Pre Book