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Global Earthenware Market: Overview

Earthenware refer to a variety of articles made from ceramic materials and used for a wide ranging purposes including tableware, pottery, and decorative objects. Most of the amateur pottery and modern craft falls in the earthenware category. While porcelain has become one of the most preferred material for manufacturing these artifacts these days, earthenware represented a majority of pottery known to be made by the humankind from times ranging to thousands of years from now.

Fossils and excavations show that earthenware have been made for the past more than 9,000 years across the globe. These continue to remain one of the most popular kinds of pottery till date. Some of the key varieties of earthenware to be used widely across a number of applications are tin-glazed pottery, creamware, yellowware, terracotta, victorian majolica, delftware, faience, raku, and ironstone ware.

Earthenware is made by heating a mixture of clay between 1000 and 1150 degrees Celsius. The blend of materials used for manufacturing earthenware generally differs depending on the specific application or the region of manufacture. However, the key materials used are generally quartz, feldspar, china clay or kaolin, and ball clay.

Global Earthenware Market: Scope of the Report

This report on the global earthenware market presents a detailed overview of the present growth dynamics of the market and its segments and includes vast projections regarding the growth prospects of the market over the period between 2016 and 2024. The report includes a thorough analysis of factors expected to have a notable impact on the overall development of the market in the next few years, including drivers, restraints, opportunities, competitive landscape, and regulatory scenario.

A detailed analysis of the competitive landscape of the global earthenware market is also presented in the report, wherein business profiles of some of the key vendors in the market are evaluated. Details such as recent technological advancements, product portfolios, participation in strategic mergers and acquisitions, finances, and growth opportunities for these companies are also included in the report.

Global Earthenware Market: Trends and Opportunities

The global earthenware market is chiefly driven by generic home decoration trends. As such, growth opportunities are vast in regional markets where the consumer is willing to pay for innovative and exceptional design efforts. Although earthenware are highly appreciated for their brilliant looks, their market could be hampered due to the easy availability of cheap alternatives made from polymers.

Of the key regional markets for earthenware, Asia Pacific represents one of the key producers as well as consumers of high-class earthenware. Countries such as India, China, Philippines, Thailand, Singapore, and Malaysia are amongst some of the primary consumers of a variety of earthenware owing to the rising demand for home decoration artifacts from the rising population of affluent middle class consumers in these countries. These countries are expected to remain the key markets for earthenware in the next few years as well, with an increasing number of regional and domestic vendors venturing in the field and making it increasingly competitive.

Focus on the development of high-class logistics systems and world-class production processes, to guarantee the production and delivery of innovative and high-quality product varieties could help vendors gain an edge. Some of the key companies operating in the global earthenware market are CoorsTek, CeramTec, Ceradyne, Corning, Stryker, Kyocera, and Asahi Glass.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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