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Global Direct-To-Home (DTH) Satellite TV Services Market: Overview

The direct-to-home (DTH) satellite television market services has transformed the mass electronic communication industry quite dramatically. It entails the reception of satellite programs through a personal dish that can be installed in homes or in the premises of a building. A direct-to-home network is comprised of a broadcasting center, satellites, multiplexers, encoders, modulators, and DTH receivers. As the name suggests, in a DTH satellite TV, a broadcaster directly connects to the user. It eliminates the need for middlemen such as local cable operators by providing better quality satellite signals with more number of channels. It allows viewers to access and modify their TV configurations themselves.

A report by Transparency Market Research furnishes a thorough insight into the infrastructure and range of operations involved in the Direct-To-Home (DTH) satellite market. It segments the market into two depending upon the modes of DTH signal transmission – C-band and Ku-band frequencies. When it comes to Ku-band, the DTH service providers are required to lease the Ku-band transponders from the satellite. The report also leverages market-leading analytical tools such as SWOT analysis to gauge the opportunities and threats in the market. It offers a detailed peek into its overall size, performance, and future prospects. 

Global Direct-To-Home (DTH) Satellite TV Services Market: Drivers and Trends

The global direct-to-home (DTH) satellite TV services market has seen explosive growth on account of its benefits over the traditional cable TV. The most palpable advantage is the high quality picture and stereophonic sound effects that it provides as it is not transferred via the cable. It can reach far flung areas yet unserved by terrestrial transmission and cable TV. What’s more, with DTH one can scan a host of channels to choose from them. This is one major advantage over cable TV where one is forced to watch channels provided by the operator. By zeroing in on the signals that one needs, there is also a scope of lowering the monthly cable bill. It also provides interactive TV services such as movie-on-demand, video conferencing, and e-mails.

All this has led a booming direct-to-home (DTH) satellite TV services market. Besides, robust marketing efforts by the broadcasting powerhouses in each region has also contributed to jaw-dropping growth. With the help of DTH broadcasters can uncover the exact number of viewers for a particular channel to calculate its TRP. Countering the growth in the market is the typically steep upfront investment required to set up the receiving apparatus by subscribers.

Global Direct-To-Home (DTH) Satellite TV Services Market: Geographical Outlook

Depending upon geography, the key segments of the global direct-to-home (DTH) satellite TV services market are Europe, North America, Asia Pacific, and the Rest of the World. While North America and Europe are mature markets, the emerging economies of Brazil, Russia, India, and China are slated to be top gainers in the near future. This is because the market in the developing countries’ is by and large underpenetrated so far. This coupled with the swift pace of urbanization and enhanced spending capacity of the people in the regions will likely stimulate stellar market growth.  

Companies Mentioned in Report

Some of the key companies in the global DTH satellite TV services market, listed in the report are FOXTEL, AUSTAR United Communications Limited, Astro All Asia Networks Plc, Star Group Limited, Sky Italia, DIRECTV Group Inc., Shaw Communications Inc., BCE Inc., Nahuelsat S.A., Optus Communications Pty. Ltd, Shin Satellite Public Company Ltd., True Visions Public Company Limited, Norsat International Inc., and Pace Micro Technology Plc.

Global Direct-To-Home (DTH) Satellite TV Services Market is segmented as:

Global Direct-To-Home (DTH) Satellite TV Services Market, by Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

This report gives you access to decisive data such as:

  • Market growth drivers
  • Factors limiting market growth
  • Current market trends
  • Market structure
  • Market projections for the coming years

Key highlights of this report

  • Overview of key market forces propelling and restraining market growth
  • Up-to-date analyses of market trends and technological improvements
  • Pin-point analyses of market competition dynamics to offer you a competitive edge
  • An analysis of strategies of major competitors
  • An array of graphics and SWOT analysis of major industry segments
  • Detailed analyses of industry trends
  • A well-defined technological growth map with an impact-analysis
  • Offers a clear understanding of the competitive landscape and key product segments

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Dth Satellite Tv Services