Market outlook:

Whey is a liquid substance that is obtained from the separation of the milk, skim milk or cream in cheese making process. Dry whey is obtained by the extraction of water from the whey. Dry whey contains all the constituents in the same relative proportions as in liquid whey except water. On the basis of reconstitution, dry whey is of two types of dry sweet whey and dry acid whey. Dry Sweet whey does not contain more than 0.16% titratable acidity and dry acid whey does not contain more than 0.35% titratable acidity on a reconstitution basis. Dry whey has a greater nutritive value and functional properties like emulsification, water binding, foaming, gelling to foods, and viscosity building has made them applicable at various food, healthcare, nutritional, and beverage industries. The increasing demand for protein-based food products among countries like North America and the European region is supporting the growth of the dry whey market in these regions. Asia-Pacific is the fastest growing region for the consumption of dry whey due to increasing awareness and disposal income of the developing countries in the Asia-Pacific region. In dry whey market expansion strategies are used by companies like Arla food ingredients and milk specialties global in order to improve its supply of the whey proteins in the international market. 

Global awareness regarding health benefits form dry whey protein is trending in variety of end use markets:

Rise in the demand for dairy based products due to the high nutritive value is contributing to the growth of the dry whey market. The key drivers for the growth of the dry whey market are the use of dry whey as ingredients in sports drinks and health foods such as protein supplements and nutritional bars. Dry whey proteins are easily digested and have a high level of metabolic efficiency. It also contains a high level of branched chain amino acids providing a surplus source of energy, acts as an antioxidant agent, stimulate muscle growth and aid weight loss. Driving demand for the nutritive food containing dry whey among the athletes. Rise in the demand for the ready to drink protein drinks has surged the demand for dry whey in the beverages. Dry whey beverages are considered as a thirst quencher and are light, refreshing, and less acidic than fruit juices and are more suitable for health as compared to other drinks. Consumer awareness regarding dry whey health benefits such as aiding weight loss, anti-cancer properties, lowering cholesterol, improve immune response to asthma, lower risk of blood pressure and cardiovascular disease is driving the growth of dry whey in healthcare industries. On the other hand, the use of dry whey by dairy, baking, confectionery, baby food, and meat industry has surged the growth of the dry whey market. Increasing disposal income, urbanization, and rising standard of living have also increased the demand for the global dry whey market.  

Global Dry Whey: Market Segmentation

On the basis of end use, the global dry whey market has been segmented as-

  • Food
    • Baked Goods
    • Confectionery
    • Dairy products
    • Meat products
    • Frozen desserts
  • Beverages
  • Feeds
  • Healthcare
  • Nutritional 

On the basis of Composition type, the global dry whey market has been segmented as-

  • Sweet Dry Whey
  • Acid Dry Whey 

Global Dry Whey Market: Key Players

  • Agropur, Inc.
  • Great Lakes Cheese
  • Associated Milk Producers, Inc
  • Lactalis Ingredients
  • Bluegrass Dairy & Food
  • Land O'Lakes, Inc.
  • Brewster Dairy
  • Saputo Cheese USA, Inc
  • Leprino Foods
  • Arla Food Ingredients 

Opportunities for Market Participants

Major players are focusing on research and development to reduce the manufacturing cost and develop innovative techniques. High focus on the research and development has created opportunity for the developing new quality of whey products with improved functionality. Additionally, growth in the production process of functional food and beverages from dry whey has created a market opportunity for the distribution channels to satisfy the required demand. 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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