Dry laundry detergents are widely used as cleaning agents to dry clean several household products such as clothes and apparels. These are a mixture of chemical compounds which can effectively remove oil, grease, dirt, soil, stains, etc. from fabrics. In addition to cleaning, dry laundry detergents aid in bleaching, softening, and conditioning of fabrics. These detergents are typically formulated using surfactants, builders, alkalis, enzymes, fabric softeners, brighteners, oxygen bleaches, and fragrances. Surfactants are the active ingredients that impart cleaning properties to laundry detergents. Surfactants used in detergents are categorized into cationic, anionic, and non-ionic. These can include fatty acids, fatty alcohols, alkyl sulfates, alkyl sulfonates, alkylbenzene sulfonates, alcohol ethoxylates, etc. They are obtained from several sources such as petrochemicals, vegetable oils, and animal fats. Builders improve the performance of surfactants, while enzymes increase the speed of the cleaning process.
Dry laundry detergents include washing powders, washing bars, and washing tablets. The surfactant molecules present in dry laundry detergents form micelle with the oil and grease of clothes in presence of water. The hydrophilic group of surfactants is attracted to polar water molecules, whereas the hydrophobic group of surfactants attract the non-polar oil and dirt particles. Thus, detergents suspend oil, soil, and other particles present in water and allow them to be removed from the surface of fabric.
The global dry laundry detergents market is projected to experience moderate growth in the next few years. Asia Pacific dominated the dry laundry detergents market in 2014. Rising awareness about hygiene maintenance in developing countries such as China, India, Thailand, and South Korea has led to considerable increase in demand for these detergents. The dry laundry detergents market in Asia Pacific is estimated to expand at a rapid growth rate during the forecast period. North America also held a significant share of the global dry laundry detergents market in 2014, followed by Europe. However, increasing consumer preference for liquid detergents in developed countries can translate into a sluggish growth rate in the dry laundry detergents market in the next few years. Latin America and Middle East & Africa are expected to be the potential markets for dry laundry detergents in the near future. Developing countries such as Brazil and Saudi Arabia are anticipated to emerge as prospective markets for dry laundry detergents during the forecast period. The dry laundry detergents market in Latin America and Middle East & Africa is expected to exhibit a fast-paced CAGR during the forecast period.
Rise in per capita income in developing countries such as India, China, and Brazil is likely to propel the dry laundry detergents market in the next few years. Increase in consumer awareness and rapid urbanization in these developing countries are projected to boost the textiles and apparels market. This, in turn, is anticipated to drive demand for dry laundry detergents in the homecare sector. Furthermore, growth of the hospitality industry in Asia Pacific has led to substantial rise in demand for dry laundry detergents from hotels and restaurants. However, increasing usage of liquid detergents is anticipated to hamper the growth of the dry laundry detergents market during the forecast period. Use of ingredients extracted from bio-based and renewable sources is expected to lead to lucrative opportunities in the market.
Key manufacturers of dry laundry detergents include Carroll Company, Church & Dwight Co. Inc., Henkel AG & Company KGaA, Johnson & Johnson, Kao Corporation, Procter & Gamble, Reckitt Benckiser Group plc, The Colgate-Palmolive Company, and Unilever.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.