Drop On Demand (DOD) Inkjet Printing Inks Market Overview

Printing over the packaging surface is the necessity for identification of the primary product inside the package, as well as for marketing the product by highly aesthetic graphics. Inkjet printing is one of the oldest printing technique, which is available in two variants, that is continuous inkjet and drop-on-demand (DOD) inkjet. DOD inkjet printing is the modified version of inkjet printing, introduced after the continuous inkjet printing, and thus highly preferred by consumers. The DOD inkjet printing inks differ in the composition that is whether the ink is water based, alcohol-based or other, and the selection of each kind of ink is dependent on the substrate. Packaging is one of the significant applications of DOD inkjet printing, and the packaging industry is projected to expand at high pace globally. This indicates a well-established and further expanding market for DOD inkjet printing inks.

Drop On Demand (DOD) Inkjet Printing Inks Market Dynamics

Packaging is characterized by the aesthetics and primary product information indicated, along with a few other factors. The quality of ink used for printing leads to the colors obtained, retention over the substrate, protection from splattering, the minimum time required to dry, and others. Moreover, the DOD inkjet printing inks are now available with additional properties such as UV-curable, water-resistant and others has driven the market. On the other hand, with the increasing quality of DOD inkjet printing ink, the price also increases. Thus, it is not feasible for printing mandatory information about the product with high-quality ink. Highly attractive aesthetic graphics are not required over corrugated boxes. Thus low-cost black color DOD inkjet printing inks are preferred for the application. Also for coding and marking purpose, low cost and highly durable inks are preferred. The usage of glass and similar highly smooth plastics is rapidly increasing in the packaging industry, while the printing over such highly smooth surface poses a challenge for printing. Thus, developing DOD inkjet printing inks for printing over glass surface is expected to create an excellent opportunity for DOD inkjet printing inks market.

Drop On Demand (DOD) Inkjet Printing Inks Market Segmentation

The Drop on Demand (DOD) Inkjet Printing Inks Market can be segmented by the inkjet process as

  • Thermal DOD
  • Piezoelectric DOD

The Drop on Demand (DOD) Inkjet Printing Inks Market can be segmented by the material of ink as

  • Water-based
  • Alcohol-based
  • MEK inks
    • Dye-based
    • Pigment-based
  • Others

The Drop on Demand (DOD) Inkjet Printing Inks Market can be segmented by substrate type as

  • Corrugated paperboard
  • Paper
  • Wood
  • Fabrics
  • Plastic
  • Metal
  • Rubber
  • Others

The Drop on Demand (DOD) Inkjet Printing Inks Market can be segmented by the geographical regions as

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Middle East & Africa (MEA)
  • Japan

Drop On Demand (DOD) Inkjet Printing Inks Market Regional Outlook

The regional market for DOD inkjet printing inks is characterized by the packaging industry and manufacturing sector of the region. North America and Western Europe are the regions with highly developed countries, well-established packaging industry, and huge manufacturing sector. While the manufacturers are advancing towards laser printing for applications in packaging. Thus, Western Europe and North America are expected to contribute to a moderate market share in DOD inkjet printing inks market. A large number of emerging packaging producers of Asia Pacific are expected to result in large and gradually expanding DOD inkjet printing inks market. Latin America and Eastern Europe are progressively inclining in the manufacturing activities, resulting in high opportunity in the regions for DOD inkjet printing inks market.

Drop On Demand (DOD) Inkjet Printing Inks Market Key Players

Some of the key players of Drop on Demand (DOD) Inkjet Printing Inks Market are

  • Needham Inks Limited
  • Squid Ink
  • Tritron GmbH
  • Wuhan Widoda Co., Ltd.
  • Pannier Corporation
  • International Imaging Materials, Inc.
  • Kao Corporation

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
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  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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Drop On Demand Inkjet Printing Inks Market

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