Dot Matrix Labels Market Overview
The identification of each and every unit produced is a necessary but a difficult task, which is greatly simplified by various numbers or unique code assigned to each product just after its production. Barcodes and QR codes are majorly preferred for this purpose. Thus, making the unique code of the product visible, a label printed with the code is attached to the product. Although the printing of these labels can be done with various methods, dot matrix printing is widely adopted due to its low cost and high availability. Dot matrix labels are simple paper labels with a suitable adhesive and printed with a dot matrix printer. Due to the simplicity and high availability of the dot matrix labels, the market for this product seems to be very large and evergreen across the globe.
Dot Matrix Labels Market Dynamics
The various types of labels already have an established and expanding market due to the necessity of identification of each and every unit produced. Moreover, the paper is the material easily available in high volume, completely recyclable and biodegradable and provides ease of printing. Among various methods of printing labels, dot matrix is preferred in most of the applications as it costs much lower than any other printing method. The printing quality of the dot matrix printers is not much aesthetical, but due to the small size of the label and requirement of the barcode or QR code label with only manufacturers’ point of view, achieving higher aesthetics is not a concern.
Thus, the dot matrix labels with paper as the base material are expected to have a stable and large market. On the other hand, the market of the dot matrix labels market completely depends on the market of barcodes and QR codes. Thus, the dot matrix labels market is restricted by the new methods of coding such as RFID (radio frequency identification devices) tags, which has much higher capabilities over barcodes and QR codes and attracting the end-use industries towards the technology. Therefore, the dot matrix labels market is restricted by the advancement in technology for identification replacing the QR codes and barcodes from the end-user industries.
Dot Matrix Labels Market Segmentation
The dot matrix labels can be segmented on the basis of usability of the label as
- Permanent labels
- Removable labels
The dot matrix labels can be segmented on the basis of number of labels across the web width as
The dot matrix labels can be segmented on the basis of end-user industry as
- Food & beverage
- Industrial products
- Consumer goods
The dot matrix labels can be segmented on the basis of geographical regions as
- North America
- Latin America
- Western Europe
- Eastern Europe
- Middle East & Africa (MEA)
- Asia Pacific excluding Japan (APEJ)
Dot Matrix Labels Market Regional Outlook
Due to high simplicity and introduction of the technology long ago, the market of dot matrix labels seems to be a large and established market all over the globe. Moreover, the reduced size of the dot matrix label printer has enabled the applicability of the dot matrix labels, such as used in public transports for tickets, labelling for domestic purposes and various others.
Therefore, the regional market for the dot matrix labels can be estimated on the basis of end-use products in the region. North America is anticipated to account for a large market share due to large healthcare, food and beverage industry. Western Europe accounts for the major share of global exports of pharmaceutical products, and is also a large producer of industrial products. The high GDP of both the developed regions signifies the higher use of compact dot matrix label printers for domestic purposes. Asia Pacific has a large requirement of FMCG (fast moving consumer goods) along with significant healthcare, food, beverage and textile industry, signifying a large market in the region.
Dot Matrix Labels Market Key Players
Some of the key players of the dot matrix labels market are
- GA International
- CCL Label Limited
- Thermopatch Corporation
- ShenZhen JLH Industrial CO.,LTD
- 3M Company
- Mercury Labels Ltd.
This upcoming business intelligence report is intended to be a one-stop market research solution to guide organizations in taking timely and effective decisions for their business growth. The ongoing study is the culmination of our deep expertise on data science methods, combined with an unparalleled understanding of the external environment and analysis of the industries. Each of the reports by TMR aims at offering a detailed scrutiny of the value chain of our current and prospective customers, takes them from identifying value propositions, and subsequently assist their business executives to implement right strategies to create customer value. We believe that creating and sustaining the customer value is the key pivot on which business executives can create profits for their organizations and increase the market shares, continuously and with sustainability.
Each of our touchpoints through which we engage with the organization/enterprise during the primary research enables us to understand the internal environment it operates in and the ways in which the external environment influences its growth.
Always Evolving with Competition
Excellence is built into the DNA of TMR, and all our teams work collaboratively and committedly toward achieving that in whatever they do. From the very first interaction our teams of research analysts have with any interested market participant to the final preparation processes in each of our reports reflects a rigorous understanding of the dynamic industry environment that businesses operate in.
We relentlessly work to be a differentiator in whatever we do in the current era of hypercompetitive global environment. The result of our unceasing focus on excellence is reflected clearly in the insights and guidance we offer to our customers in order to empower them to create brand equity. Our simple yet very powerful underpinning for navigating the competition is to always keep evolving with changing business environments. Our close-kinit team of research analysts not only believe in this simple philosophy but also implement the same.
Constantly Innovating Our Research Methodologies and Models
We do not limit with any specific market research tool or one standard approach for obtaining or analyzing data. Undoubtedly, our report making process is ever-evolving to meet the customer needs and demands supported broadly by a vast knowledge of data science methods that we combine with business acumen our teams have built upon for several years. Evidently, our primary and secondary research data about customers and consumers have shown that we can go to any lengths to obtain them. This is followed by applying next-gen automation tools integrated with human judgement to clear the clutter, ascertain the most relevant and recent qualitative and quantitative insights, and package them in digestible chunks in our reports for our customers.
We Take Pride in No-One-Size-Fits-All Approach
Over the past several years, we have been conducting market intelligence studies across all industries for all types of organizations — big and small, profit and not-for-profit, and Fortune 500 and Unicorns, as we believe that a sound decision making must be based on no-one-size-fits-all approach. Without doubt, each of the organizations regardless of the industry they are in are affected differently by changes in political, economic, socio-culture, legal, ecological, and legal environments. The research models and the value chain analysis process that our analysts employ for conducting the study uphold this approach.
We look at myriad components of internal and external business environment affecting the growth strategies of organizations. Some of the broader aspects that we focus on are:
- Our team of Analysts and Support Teams always strive to see the bigger picture in life cycle stages of any industry
- The Teams focus on obtaining valuable insights into different models of competitive advantage while making an internal environment analysis
- They keep on modifying the value chain analysis processes of organizations to understand on how customer value is created
Some areas of assessing market dynamics that are used in the research models and methodologies adopted by our analysts can be summarized as:
- Corporate and business strategies underlying new brand positioning strategies
- Mapping for strategic planning for business units
- Various metrics for business portfolio analysis, including BCG matrix
- Value chain analysis
These will help create and sustain competitive advantage for our prospects and current customers.
Key focus areas and agenda that underpin and catalyze our primary and secondary research initiatives and endeavors are:
- What are some of the core competencies and distinctive competencies of new entrants and established players in the industry we are analyzing?
- What are some of the branding opportunities that are emerging at a rapid pace?
- What are the major competitive forces and elements of external environment shaping the industry life cycle stages of most organizations?
- Why some competitive strategies are popular than others among leaders in a certain market?
- What customer-based brand equity strategies companies have leveraged in a certain industry or set of related industries in a sector?
- What are some of the key pricing strategies that companies in an industry are implementing for marketing their products internationally?
- Identifying whether market-push or market-pull strategies are more relevant to a certain product or a service?
Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.