Display Packaging Market Overview

The quality of the product is not the only factor to drive its sales in the competitive retail space. Various attributes and differentiating factors of the product need to be recognized by the target consumers to succeed in the market. Display packaging is one of the most effective ways of marketing the product in the retail stores, supermarkets and hypermarkets. Various industries such as food & beverage, cosmetics, pharmaceuticals and multiple others incorporate the display packaging by offering the display packaging to the stores where a large number of consumers visit more often. As display packaging is a highly efficient way of marketing small-sized products, the market for display packaging seems to account for a significant volume globally.

Display Packaging Market Dynamics

The small sized products are more likely to lose the attention of consumers in substantial supermarkets and hypermarkets where millions of other products are kept side by side. The display packaging which markets the product with attractive and large images, related to the product are more likely to attract people, as well as provide a surface to highlight the small products. Other than this, the primary driving factor of the display packaging is that the display packaging markets the product just at the time when a person is out for some shopping. Unlike other marketing techniques such as advertisements in television or magazine, the display packaging holds some amount of the product which can be picked up by the customer just at the time when the customer gets to know about the product through the display packaging. The producers of small sized products from various industries provide the display packaging with large orders placed for no extra money. This benefits both, the producer as well as the retailer, as the display packaging markets the brand of the producer, while retailer saves in furniture for storing the product. The advantages of the display packaging discussed above play a crucial role in driving the market.

Display Packaging Market Segmentation

The display packaging market can be segmented by display packaging type as

  • Floor display
  • Counter display
  • Shelf display
  • Brochure display
  • Transparent Containers
  • Display boxes
  • Blisters
  • Others

The display packaging market can be segmented by end-use industry as

  • Food & beverage
  • Personal care products
  • Home care products
  • Pharmaceutical
  • Publishing
  • Electronics
  • Others

The display packaging market can be segmented by geographical regions as

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Middle East & Africa (MEA)
  • Asia Pacific excluding Japan (APEJ)
  • Japan

Display Packaging Market Regional Outlook

The regional market for display packaging is dependent on the number of supermarkets, hypermarkets and large retail stores, where the display packaging is incorporated. North America and Western Europe are the regions with a large number of supermarkets. Due to high income per capita and high GDP in these regions, a significant portion of the population is expected to visit the supermarkets rather than shopping at small stores. In the developing countries of Asia Pacific, such as India, China, Indonesia, Thailand and others, the high pace of globalization has resulted in a large number of supermarkets and hypermarkets which are operating successfully. Along with this, a large population in the region indicates a large market in the region. Few of the countries of MEA, such as Turkey, GCC countries and Brazil and Mexico from Latin America are expected to provide rapid growth in the market for display packaging.

Display Packaging Market Key Players

Some of the key players in the display packaging market are

  • Sonoco Products Company
  • Packaging Corporation of America
  • Proactive Packaging & Display, Inc.
  • C&B Display Packaging Inc.
  • Empire Packaging & Displays
  • Rio Grande
  • Deufol SE
  • Production Packaging Innovations

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

.