Global Dish Detergent Market – Introduction
- Dish detergent is a type of cleaning agent used to wash or clean dishes and utensils. Dish detergents are available in various forms such as bar/cake, powder, liquid, and tablets. Dish detergents contain a mixture of surfactants which are used effectively for cutting oil and grease on dishes and pots. It also includes dyes, scents, or rinsing agents. People practicing home isolation due to COVID-19 has resulted in steady increase in sale of dish detergents through e-commerce websites and other online portals. Manufacturing companies are also expanding their online sales channels in various countries across the globe to increase the sale of their exclusive range of dish detergents.
Rising organized retail sector in emerging economies and increase in usage of sustainable cleaning products projected to be a driving factor
- The retail sector becoming organized in emerging economies such as India, China, Malaysia, and Singapore will help to increase the sale of products such as dish detergents in the near future. Significant increase in usage of sustainable cleaning products for residential and commercial purposes is also anticipated to drive the sale of dish detergents. Furthermore, rapid rise in promotional activities by manufacturers and distributors of dish detergents on various social media platforms, especially during the phase of lockdown imposed due to the COVID-19 pandemic is anticipated to surge the growth of the market during the forecasted timeline.
Rapid increase in sale of dish detergents through online modes of distribution
- Increase in sale of dish detergents through online distribution channels especially on company-owned websites of manufacturers and on various e-commerce websites such as Amazon, Walmart, and various other local e-commerce portals across the globe is anticipated to create immense opportunities for manufacturers and suppliers of dish detergents. Manufacturers and suppliers also provide attractive offers and give instant discounts to customers which is likely to surge the sale of dish detergents on various e-commerce websites etc. in the near future.
Asia Pacific considered the Largest Market for Dish Detergents
- Geographically, the global dish detergent market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
- Asia Pacific accounted for major share of the global dish detergent market in the year 2020. The market in Asia Pacific is anticipated to grow at a significant growth rate during the forecast period due to rising usage of sustainable cleaning products in China, India, Japan, and other Southeast Asian countries. Advertisements and promotional initiatives undertaken by companies such as distribution of free samples of dish detergents, promotional drives on various social-media platforms etc. is a factor projected to surge the demand for dish detergents in the near future.
- The market in North America is anticipated to expand at a moderate growth rate during the forecast period due to rising usage of dish detergents in automatic dishwashers in the U.S., Canada, and Mexico. This is projected to increase the sale of dish detergents in the North America region.
Key Players Operating in the Dish Detergent Market
Prominent dish detergent companies are projected to face tough competition during the forecast period. Brands such as Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group PLC, Unilever, and The Clorox Company etc. are launching a new range of dish detergents in the market. Companies are spreading awareness and conducting promotional drives to increase the demand for dish detergents in emerging economies of the globe. Some of the key players operating in the global dish detergent market include:
- Henkel AG & Co. KGaA (Pril)
- Colgate-Palmolive Company
- Kao Corporation
- Procter & Gamble (Cascade)
- Reckitt Benckiser Group PLC (Finish)
- The Clorox Company
Global Dish Detergent Market – Research Scope
Global Dish Detergent Market, by Form
- Others (Tablets etc.)
Global Dish Detergent Market, by Price Category
Global Dish Detergent Market, by End-use
- Others (Food Joints etc.)
Global Dish Detergent Market, by Distribution Channel
- Specialty Stores
- Others (Independent Retail Stores etc.)
- Company-owned Website
- E-commerce Websites
Global Dish Detergent Market, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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