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Direct to Garment Printing Market

The fashion industry innovations have boosted demand for the clothing design and printing business. The custom printed trend with the brand owners who have been adapting their marketing messages on clothing has led to a boom in direct printing opportunities. The major cause for the development of the direct market for clothing printing is the consumer's buying behaviour. Demographically, the thousands increase their expenditure on aesthetic designs for their clothing, which is likely to support development of the global direct to garment printing market in the years to come. These ideas improve the clothing business by printing digital graphics on the clothing.

The customized variety in clothing boosts customers' happiness with the unique design, which can boost demand in the global direct to garment printing market. Direct printing of the garment enables the fibres to absorb inkjet tints and gives faster runtime, increased cost efficiency and precise colour matching. The creation of unrivalled designs in comparison with traditional prints is rapid and economical. The millennium population is a major driver in the growth of the global direct to garment printing market in the years to come. E-commerce has increased demand for direct to garment printing solutions amongst numerous brand owners, as well as having a favourable influence on the traditional direct to garment printing business.

Direct to Garment Printing Market: Overview

The direct to garment printing market is prognosticated to observe promising growth across the assessment period of 2020-2030 on the back of the rapid developments in the fashion industry. The swiftly-changing consumer habits about their buying preferences may also serve as a vital growth generator for the direct to garment printing market.

Direct to garment printing is a relatively new technology that emerged in the 90s. Commercialization of direct to garment printing started in 2005 and it has gained immense popularity since then. This technique has become one of the vital substitutes for traditional printing and production methods. This technology enables direct printing of the ink on the fabric. The ink is then absorbed in the textile and the ink is not spread when touched.

The growing demand for digital printing across the fashion industry will serve as a prominent growth generator for the direct to garment printing market. In addition, funky and colorful apparel are ruling the roost. Thus, this aspect will help the direct to garment printing market to add extra stars of growth.

The direct to garment printing market can be segmented into bamboo, silk, cotton, hemp, polyester, linen, and others. Continually changing fashion trends and the flourishing sales of t-shirts through various distribution channels may bring tremendous growth prospects for the direct to garment printing market.

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Direct to Garment Printing Market: Industrial Aspects

The direct to garment printing market is fragmented, with a large chunk of players in intense competition with each other. The players focus on various factors for increasing their revenues and dominance across the direct to garment printing market. Intense research and development activities help in launching novel products with additional features and upgraded technology.

The expansion of textile manufacturing units is an important aspect that invites exponential growth prospects for the direct to garment printing market. For instance, DTG2Go, a direct-to-garment manufacturing subsidiary of Delta Apparel Inc., recently announced its plans to open a novel printing facility in Phoenix.  Such developments bring good growth opportunities for the direct to garment printing market.

Some key players in the direct to garment printing market are Kornit Digital Ltd, Scalable Press, Durst Group, Mimaki Engineering Co Ltd, and ROQ International.

Direct to Garment Printing Market: Industrial Aspects

Customization has gained extensive popularity across the fashion industry, and this aspect may invite expansive growth prospects for the direct to garment printing market. The millennial and Generation-Z category is the prime growth generator for the direct to garment printing market as they prefer graphic and colorful printed t-shirts.

However, this technology is not cost-effective for mass production and is slower than other methods. Hence, these factors may hinder the direct to garment printing market to a certain extent.

Direct to Garment Printing Market: Recent Developments

Some recent developments across the direct to garment printing industry are as follows:

  • Epson recently launched its first industrial direct to garment printer, SureColor F3070, with dual printhead technology and a bulk ink pack system
  • Amazon signed a mega-print equipment deal for US$ 400 mn with Kornit Digital, a digital direct to garment printer developer for on-demand printing
  • Ricoh recently launched the Ri 2000, a next-gen direct to garment printer

Direct To Garment Printing Market: Regional Perspective

Asia Pacific’s direct to garment printing market may emerge as a leader in terms of regional growth due to the swift growth of e-commerce platforms across the textile industry. The rising awareness about the latest fashion trends may also influence the growth prospects of the direct to garment printing market in Asia Pacific.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Direct To Garment Printing Market

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