Direct Thermal Paper Market: An Overview

Thermal papers are heat sensitive specialty papers which change color when the temperature crosses the melting point of the coated composite formulation. These papers provide a clear print and thus are used for printing at the point of sale terminals, labeling & ticketing, and other similar applications. Adoption of direct thermal papers has seen a sharp increase in different end-use industries. Labeling & packaging has exhibited an increased demand for direct thermal papers; manufacturers are also providing custom solutions to cater to these applications. Moreover, additional features such as durability and heat resistance are being incorporated into the conventional paper to make them apt for a more extensive array of applications.

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Direct Thermal Paper Market: Dynamics

The growth in the retail industry is expected to be the key driver for the global direct thermal paper market. With the intensifying network of supermarkets and retail chains in both developed & developing regions, point of sale receipts have seen a massive hike in demand. Also, tickets for different transports and lottery are expected to create a remunerative potential for the direct thermal paper market during the period of forecast.  

The direct thermal paper market seems to be fairly fragmented. Tier 1 players are employing inorganic growth strategies to benefit the most, while tier 2 players are expanding their product offerings to survive in this competitive landscape. Thus, it can be concluded that the market completion is intensifying and level of innovation & customization will determine the player’s position in the market.

However, increasing penetration of e-commerce might hamper the growth of the direct thermal paper, as it eliminates the need for point of sale receipts. When it comes to point-of-sale trade, receipts remain the preferred mode of recording billing transactions. This preference is expected to bolster the demand for direct thermal papers in the foreseeable future.  

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Direct Thermal Paper Market: Segmentation

Globally the direct thermal paper market is segmented by product type, thickness, application and end-uses.

By product type, the global direct thermal paper market has been segmented as follows

  • Top-coated
  • Non top-coated

By thickness, the global direct thermal paper market has been segmented as follows

  • Up to 70 gsm
  • 71 to 100 gsm
  • 101 gsm and above

By application, the global direct thermal paper market has been segmented as follows

  • Point of Sale Receipts
  • Lottery & Gaming
  • Labels & Tickets
  • Others

By end-use, the global direct thermal paper market has been segmented as follows

  • Packaging & Labelling
  • Printing & Publishing
  • Retail
  • Others

Direct Thermal Paper Market: Regional Outlook

Geographically, the U.S. and Europe direct thermal paper market are expected to be driven by the growing entertainment industry. This growth has surged the demand for tickets, coupons, and entry slips significantly. Direct thermal paper is used for these applications as it is economical and can be printed quickly. Furthermore, the countries of Asia Pacific are projected to register high growth, attributing to the growth recorded by the organized retail sector. Also, the application of direct thermal paper for tickets is expected to pose remunerative opportunities for the direct thermal printer as well as paper manufacturers. The Middle East and Latin America direct thermal paper markets are expected to have moderate growth during the forecast period.

Direct thermal Paper Market: Key Developments

Key players operating in the global market are engaging in joint ventures and collaborations to expand their product offerings as well as clientele.  For instance,

  • In February 2018, Oji Holdings Corporation and Mitsubishi Paper Mills deepened their alliance as Oji Holdings raised its stake to 33% in Mitsubishi Paper Mills. The two leading Asian players aim to boost their operating profit with this synergy. 
  •  In August 2017, Tele-Paper (M) Sdn Bhd announced a joint venture with Oji Holdings Corporation. The companies expect to develop new products and gain a more extensive consumer base with the joint venture.

Direct Thermal Paper Market: Key Players

Some of the key players operating in the global direct thermal paper market are UPM Raflatac Inc., NAKAGAWA Manufacturing (USA), Inc., Appvion Operations, Inc., Oji Holdings Corporation, Jujo Thermal Ltd. (Nippon Paper Industries), Mitsubishi HiTec Paper, Ricoh Company, Ltd., Tele-Paper Malaysia Sdn Bhd, Domtar Corporation and more.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of the global direct thermal paper market. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with direct thermal paper market attractiveness as per segments. The report also maps the qualitative impact of various factors on direct thermal paper market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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