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Direct electrical heating is a single phase heating system that raises and maintains the temperature of a pipeline by transmitting an AC current through the flow line. It maintains the temperature of pipelines submerged beneath the sea for the purpose of exploration, transportation, and production of oil and gas. Direct electrical heating is widely used in offshore oil & gas exploration and production. It are used globally by major offshore oil & gas companies to mitigate the risks of pipe breakage and save production costs.

The direct electrical heating market can be segmented based on types of cables, application, and region. Based on types of cables, the direct heating market can be divided into riser cables, armored feeder cables, piggyback cables, and Integrated Protection System (IPS). Riser cables supply direct electric current from the platform to seabed pipelines. Armored feeder cables comprise two conductors and the power current is retrieved from the platform. Piggybank cables transmit electric current from the end of the platform to the far end of the pipeline immersed in the seabed. Piggybank cables are widely preferred due to their high efficiency. IPS is a type of cable that provides external support or surrounds the piggybank cables to protect against external load to the pipeline.

Direct electrical heating is used in the oil & gas industry, especially in offshore exploration & production projects. It is also used in developmental work for longer and larger underwater oil & gas pipelines. Furthermore, direct electrical heating helps study the calculation and development work in laboratories.

Demand for direct electrical heating has been rising as it effectively eliminates hydrates precipitating on pipelines in deep-water natural gas reservoirs. Usage of direct electrical heating prevents pipe breakage when making a pipe connection during production or exploration of oil & gas activities. It also prevents injection of chemicals in oil & gas pipelines in offshore projects.

Low temperatures induce hydrate formation on pipelines situated in seabed, thereby causing major flow line blockage. This is one of the major factor restraining the direct electrical heating market. Prevention of circuit failure or pipe breakage needs to be tackled if there is no dissipation of heat in direct electrical heating for oil & gas pipelines.

In terms of geography, North America dominated the direct electrical heating market, led by the latest oil and gas discoveries in the U.S. and Canada. Countries in Middle East such as Saudi Arabia, Kuwait, and Qatar have increased oil production due to the rise in demand for petroleum for petroleum across the globe. Countries in Europe such as Norway, Sweden, and the U.K. have invested significantly in direct electrical heating in oil & gas offshore production and extraction owing to the increase in demand for energy. The direct electrical heating market in countries in Asia Pacific such as India, China, Japan, and Australia is expected to expand, led by the latest oil and gas discoveries in offshore areas in these countries. Demand for direct electrical heating has been rising in the Gulf of Mexico due to the growth in oil & gas offshore activities. This is boosting the market in Latin America, especially in Mexico. The direct electrical heating market in Africa is anticipated to expand due to the rapid increase in oil & gas activities in the region.  

Key players operating in the direct electrical heating market include Statoil, Siemens Energy, Nexans, Saudi Aramco, and SINTEF Energi AS.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Direct Electrical Heating Market

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