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Global Digital Textile Printing Market: Overview

Digital textile printing refers to a specialized form of wide-format, roll-to-roll inkjet printing. Printers that are built solely with the purpose of feeding rolls of fabrics are gradually substituting some traditional flat-screen and rotary printing equipment. These traditional equipments are utilized for the purpose of industrial textile printing. The growth of the global digital textile printing market is likely to be shaped by the flourishing business of the textile industry.

Digital textile printers are capable of ejecting tiny droplets of ink directly onto varieties of non-stretch synthetic and natural textiles whereas textile dye sublimation process is able to work only on poly/blend and polyester fabrics. The type of post-treatment and pre-treatment processes and the inks to be utilized is dependent on the type of fabric that is to be decorated and how the fabric will be put to use. Suitability for use across many applications in the textile industry is likely to support growth of the global digital textile printing market in the years to come.

Many of the manufacturers of apparel and decor fabrics are of opinion that digital textile printing is a promising solution for the reduction of energy and water consumption. It also helps in the lessening of water and waste pollution related to the traditional methods of textile printing and dyeing. Some experts are of opinion that digital fabric painting is capable of reducing use of electricity up to 30% and water use by nearly 90%. The environment friendly aspect of the product is likely to promote growth of the global digital textile printing market in the years to come. 

The global pandemic, Covid-19 is estimated to leave considerable impact on global digital textile printing market as the demand for the product from most of its end use sectors is bound to witness a drop due to low consumer spending, lockdowns, and job losses. However, the demand for product is likely to remain high in the pharmacy sector, which is witnessing growth due to the spread of coronavirus.

Type, substrate, application, and region are the four important parameters based on which the global digital textile printing market has been categorized. The sole aim of such segmentation is to offer a clearer and detailed view of the global digital textile printing market.

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Global Digital Textile Printing Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global digital textile printing market is mentioned below:

  • In February 2018, Japan based Seiko Epson Corporation introduced a new microsite for digital fabric painting. This site is designed to provide information regarding the destination of digital fabric printing and solutions for different applications. With this site, the company is likely to expand its reach across geographies.

Some of the prominent organizations in the global digital textile printing market include the below-mentioned:

  • Electronics for Imaging, Inc.
  • Brother International Corporation
  • Hollanders Printing Systems B.V.
  • Seiko Epson Corporation
  • Mimaki Engineering Co., Ltd
  • Bordeaux Digital PrintInk Ltd

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Global Digital Textile Printing Market: Key Trends

The global digital textile printing market is characterized by the presence of the following restraints, drivers, and opportunities.

Burgeoning Demand for Use in Product Advertising Tools to Drive Demand in the Market

The development of the global digital textile printing market is likely to be shaped by its rising utilization in various end use sectors, such as pharmacy, automotive, food and beverages, and personal care. In these industries, the product is used on their sales and advertising tools, such as banners and shopping points. Advertising plays a crucial role in improving customer sales and revenue of a company. Digital textile printing offers improved quality of graphics, elegance, and much better visibility than flexographic printing machines. This factor is likely to drive the drive the expansion of the global digital textile printing market in the years to come.

The roll to roll process of printing is estimated to account for a large chunk of the market. The growing significance of the roll to roll printing process is mainly due to the use of the product in many industrial applications, soft signage, and textile and décor. Drapery, upholstery, home textile, and interior décor comprise most of the uses in the textile and décor.

Global Digital Textile Printing Market: Geographical Analysis

The digital textile printing market in Europe is forecasted to observe considerable growth owing to expansion of the printing industry. In Europe, digital textile printers are witnessing rapid growth in a bid to cater to the rising demand for high quality variable data printing, shorter runs, and faster turnaround times. In addition, rising demand from the fashion industry is likely to bolster growth of the digital textile printing market in Europe.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Digital Textile Printing Market