Pregnancy test is an indicative marker test for determination of pregnancy, which measures the human chorionic gonadotropin (hCG) in urine samples. The hCG hormone is present in the human body only during pregnancy, which makes it possible for the test to provide accurate results. Various types of pregnancy tests are available in the market, the common one being the home pregnancy test (HPT), which offers benefits of pregnancy testing at home, without the need to visit a physician or gynecologist. Recent technological advancements in home pregnancy test have led to the emergence of digital pregnancy test kits. These test kits offer quick results in a digital format (pregnant / not pregnant) which eliminates the need for interpretation of results by the women, thereby improving accuracy of the test.

Rise in awareness among general population regarding pregnancy test kits and increase in pregnancy rates among women in emerging countries have boosted the adoption of pregnancy test kits globally. Conventional pregnancy test kits, including strip test kits and cup test kits, offer symbolic results of the test (lines or color code format), which need to be interpreted by the user. This increases chances of human error while interpretation of results. Digital pregnancy test kits have eliminated this possibility by offering a digital response (in yes or no format). These distinct benefits of digital pregnancy test kits over the conventional ones have propelled the adoption of digital pregnancy test kits in the global market, thereby driving the consumption and subsequent growth of the product in the global market during the forecast period. Moreover, incorporation of new technologies in the digital pregnancy test kits, such as indication of the pregnancy month of the woman, has been another major factor eliminating the undesired need to undergo ultrasound scans, thus reducing the health care cost of the patient and driving the adoption of these kits in the global market. However, higher price of digital pregnancy test kits than that of conventional ones, along with their unavailability in the emerging countries, is anticipated to restrain the growth of the global digital pregnancy test kits market in 2018.

The global digital pregnancy test kits market can be segmented into product type, distribution channel, and region. Based on product type, the global market can be divided into kits with week indicator and kits without week indicator. Based on distribution channel, the global digital pregnancy test kits market can be classified into institutional sales and retail sales. The institutional sales segment can further be categorized into maternity centers, gynecology clinics, and others. The retail sales segment can be bifurcated into hospital pharmacies, online pharmacies, and retail pharmacies & drug stores.

In terms of region, the global digital pregnancy test kits market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America dominated the digital pregnancy test kits market in 2017, and was closely followed by Europe, in terms of revenue. Rise in adoption of new and advanced test kits owing to higher awareness among people regarding pregnancy test kits and adequate reimbursement policies for digital pregnancy test kits in the U.S., Canada, and European countries are some of the major factors contributing toward the prominent share of these regions in the global market. Asia Pacific is projected to register a comparatively higher CAGR from 2018 to 2026, owing to higher pregnancy rate in emerging countries, such as China, India, and other Southeast Asian countries and rising adoption of digital pregnancy test kits in these countries.

Key players operating in the global digital pregnancy test kits market include SPD Swiss Precision Diagnostics GmbH, Church & Dwight Co., Inc., Gregory Pharmaceutical Holdings, Inc., and Sugentech, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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