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Global Digital Pregnancy Test Kits Market: Introduction

Pregnancy test is an indicative marker test for determination of pregnancy, which measures the human chorionic gonadotropin (HCG) in urine samples. The HCG hormone is present in the human body only during pregnancy, which makes it possible for the test to provide accurate results. Various types of pregnancy tests are available in the market. Home pregnancy test (HPT) is the most common, which offers benefits of pregnancy testing at home, without the need to visit a physician or gynecologist. Recent technological advancements in home pregnancy tests have led to the emergence of digital pregnancy test kits. These test kits offer quick results in a digital format (pregnant / not pregnant), which eliminates the need for interpretation of results by women, thereby improving accuracy of the test.

Key Drivers of Global Digital Pregnancy Test Kits Market

Increase in birth rate

Pregnancy and birth rates among teenagers in the U.S. are significantly high. Decline in birth rates and increase in life expectancy have resulted in a global shift in the population age distribution. Changes in the birth rate can come about not only because of changes in age-specific fertility rates, but also because of structural changes in the population. According to Theoretical Population Biology, even though birth rates are dropping across the world, due to increase in food security, affluence, and urbanization, the world's population is estimated to exceed 8 billion (up from 6.5 billion presently) by 2030, and could reach 9 billion by 2050.

Advantages of digital pregnancy test kits

Digital pregnancy test kits can estimate the result and the number of weeks a woman has been pregnant. The accuracy of the result is determined by the amount of visibility of the representation. Digital pregnancy tests provide accurate results, preventing the need to visit a health care professional.

North America to Account for Major Share of Global Digital Pregnancy Test Kits Market

North America dominated the digital pregnancy test kits market in terms of revenue in 2020, followed by Europe. Rise in adoption of new and advanced test kits owing to higher awareness among people about pregnancy test kits and adequate reimbursement policies for digital pregnancy test kits in the U.S., Canada, and countries in Europe are the major factors attributed to the regions' significant share of the global market. The market in Asia Pacific is projected to expand at a higher CAGR from 2021 to 2031, owing to higher pregnancy rate in emerging countries, such as China, India, and other countries in Southeast Asia, and rise in adoption of digital pregnancy test kits in these countries.

Key Players Operating in Global Digital Pregnancy Test Kits Market

The global digital pregnancy test kits market is highly consolidated owing to the presence of small number of key players. Leading players operating in the global digital pregnancy test kits market are:

  • Church & Dwight Co., Inc.
  • Gregory Parmaceutical Holdings, Inc.
  • Sugentech, Inc.
  • Diagnosis S.A.
  • AccuQuik Test Kits
  • Mankind Pharma Ltd.
  • Sara Health Care
  • Hicks Thermometers India Limited
  • Clarity Diagnostics

Global Digital Pregnancy Test Kits Market: Research Scope

Global Digital Pregnancy Test Kits Market, by Type

  • With Week Indicator
  • Without Week Indicator

Global Digital Pregnancy Test Kits Market, by End-user

  • Pharmacies
  • Drug Stores
  • Maternity Clinics
  • Online Sales
  • Others

Global Digital Pregnancy Test Kits Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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