Patient engagement refers to the ongoing communication between patient and the practitioner. Digital patient engagement solutions are the software driven by technology ranging from patient portals, enabling patients to view test results and record them online and converse with doctors, to electronic data capturing platforms resulting in more precise and efficient diagnostic information. A complete digital patient engagement solutions include the tools which assist the knowledge, ability, skill and willingness of the patients to manage their own health and care, the culture of the health care delivery organization that supports and prioritizes patient engagement and the collaboration between patients and providers to manage, design and achieve health outcomes. Digital patient engagement solutions market has been segmented on the basis of services, technology and geography. On the basis of services, digital patient engagement solutions market include following segments:
- Consulting services
- Implementation services
- Training and education services
Consulting services is mostly used digital patient engagement solutions services. This service solution ensures that the health organizations are providing effective approaches for patient engagement. Various market players are involved in designing various digital patient engagement solutions equipped with different kind of solutions for consulting services. For instance, Cognizant Technology Solutions offered mobile technology assessment and roadmaps and gamification strategy in its patient engagement tool. These solutions help health organizations, practitioners, clinicians and patent in effective patient engagement. On the basis of technology used, the digital patient engagement solutions market has been differentiated into three major segments which are as follows:
- Web-based delivery
- Cloud-based delivery
Cloud based is mostly used and most effective type of technology involved in digital patient engagement market. This technology helps in creating powerful solutions system providing fast return on investment. Despite of the common services offered by digital patient engagement solutions, the systems equipped with cloud based solutions also include database management, marketing campaigns and reporting and analytics. Major market player including Truven Health Analytics relies upon cloud based digital patient engagement solutions for expanding their market share in the competitive digital patient engagement solutions market, hence driving the market.
Factors such as increased demand for improved quality of life, increasing awareness of mobile health, rising geriatric population and incentives by various government organizations for the adoption of patient engagement solution are propelling the growth of digital patient engagement solutions market. Agency for Healthcare Research and Quality (AHRQ), government organization in the U.S. engaged in producing evidences to make healthcare safer, more accessible, higher quality and affordable, provide grants and career development awards for Patient-Centered Outcomes Research (PCOR) in the U.S. every year. These grants are also used for developing the methods underlying stakeholders and patient engagement in addition to evidence synthesis, decision making and practice improvement. The funding and grants by the government are encouraging the researchers in developing more effective digital patient engagement solutions. Additionally, the benefits provided by digital patient engagement services such as less cost, lower hospital readmission rates, improved quality of healthcare, increased patient outreach and increasing awareness on value-based medicine are other prime reasons which are increasing the demand for digital patient engagement solutions. However, certain barriers such as huge capital investment, lack of health literacy in large proportion of the population, poor access to healthcare and risk of safety of patient data are some factors which are restraining the digital patient engagement solutions market.
Geographically, digital patient engagement solutions market has been segmented into four classes including North America, Europe, Asia Pacific, Rest of the World. Other major market players of the digital patient engagement solutions market include Phytel, Inc., Athenahealth, Inc., Aetna, Inc., Allscripts Healthcare Solutions, Inc., Orion Health, Medecision, Inc., Emmi Solutions LLC, Mckesson Corporation, Cerner Corporation and Getwellnetwork, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.